I am shaking right now. No, I’m not cold. No, I didn’t drink 25 cups of coffee this morning…I’m shaking because I just heard the WORST piece of email list-building advice I have ever heard in my life! I can’t believe someone who is selling a course on list building would even recommend such a stupid tactic! WHAT??
I’m not in the habit of blowing up anyone’s spot, BUT I wanted to write a post about it because I don’t want any of you to follow this advice in the hopes of growing your email list. First… I’m going to tell you what that worst piece of advice was (no I’m not going to tell you who said it) and then I’m going to give several tactics that actually DO work!
The worst piece of advice I heard was this:
“In order to build your email list, invite your friends & your family and anyone in your contact list to subscribe to your list”
I’m sorry, what?? At first…that may sound like a great way to get your email list started…but then if you think about it…why would you want to invite your 78 year old aunt to subscribe to your Millenial Fashion Blog? Why would you invite your babysitter to like your SEO blog? Do you see where the mismatch is, there? You are just adding people to your email list who will NEVER be your target market? They will never buy from you? What will happen is that you will be paying your mailing list provider to keep these people on your list…for absolutely NO reason! That doesn’t make sense, does it?When it comes to building an email list: Quality > Quanity Click To Tweet
The best advice I can give you is to build your email list with people who actually want your information. People who crave your knowledge and would pay money to get into your brain. THOSE are the people you want in your email subscriber list. The question however, is always…well where do I find these people? Touche…and I’m about to tell you how to find targeted email subscribers!
How do I get targeted email subscribers?
Add a newsletter sign up form on your blog – This is going to be the easiest way to get targeted email subscribers. If they are on your site, reading your content and want to know more, they can sign up for your email list through your signup form in the sidebar or embedded within the blog post.
Provide a content upgrade – I know what you are thinking…What the heck is a content upgrade? Don’t worry..for a long time I didn’t know what that was either? A content upgrade is bonus content associated with a blog post. For example, let’s say you did a blog post about the importance of creating a meal plan for your family. You could include a downloadable PDF of a meal plan. BUT, in order to download the PDF they need to provide their email address. ConvertKit also has an easy way to also deliver a content upgrade to your subscribers!
Want a step-by-step tutorial on an easy way to provide a content upgrade? Enter your email below:
Ask your social followers to sign up for your email list – If you have a Facebook page, a Twitter account or an Instagram account, you can ask/ remind your followers to sign up for your email list. These people are already following you, they are already interested in what you have to say..which means they are perfect candidates for your targeted email list.
Now that you have a few actionable tips to building your email list, I challenge you to put these into place and grow your email list with quality (not quantity) in mind!
Did you find this blog post helpful? If so, share it with someone you know that might also find it useful!