Ever hear the saying, you can’t be all things to everyone? Well, it’s true…especially when it comes to blogging. Now many bloggers start out a blog with the idea that they will just post whatever strikes their fancy at the time. While this can be done, you will find it a heck of a lot easier to blog and come up with content ideas if you narrow down your focus. Now I’m not saying you have to select just ONE topic, but I would recommend that you narrow down your focus to one general idea with 3-5 sub ideas.
Why selecting a niche for your blog is important
Selecting a niche for your blog allows you to concentrate on one thing at all times. It allows you to be laser focused in your writing, your marketing, your social media status updates and it allows you to become a subject matter expert in the field. But more importantly, it allows you to the connect with the exact people who are looking for your content. Once you connect with your exact target market, you can then start building a community around your blog.
Consistency is key. When it comes to blogging, your readers will learn your quirks..it’s true! They will come to know that you blog twice a week, and you think that mom-isms are funny and maybe that your favorite color is purple. My point is, in order to be successful, your blog needs to be predictable. Readers want to feel like they know exactly what they will get when they come to your blog. That will build trust…trust builds loyalty and loyalty is what you need to be a successful blogger.
Let me give you an example: Let’s say that you start a blog about everything…you decide to forego my advice and not choose a niche and wing it. You just write about whatever you want. Celebrity Gossip, Dessert Recipes, Fitness, Knitting & Gardening. Then you start to get readers and Facebook fans and Pinterest followers…but soon they are confused…because they really liked your blog because of the knitting articles, but then they start seeing your celebrity gossip posts in their newsfeed. Say what? Worst yet, when a potential sponsor asks you to sum up your blog, your forced to relay all of the unrelated topics you blog about, which may lead the sponsor to question whether your blog is worthy of working with.
Now let’s assume that you do take my advice and start a blog about knitting. All of your blog posts, status updates and social streams are filled with all things knitting. You start to gain quite a following in the knitting community and you are soon seen as a go-to for all things knitting. How cool is that? Better yet, knitting companies start to seek you out for sponsored posts because they know you’ve built a community around knitting.
How to find a niche for your blog
Ask yourself the following questions to get started:
- What topic am I passionate about?
- What topic could I talk endlessly about?
- Who is my ideal blog reader & want do I want to teach them?
How to determine if it’s a good niche?
- Do other blogs exist in this niche?
- Are there lots of content opportunities in this niche?
- Can I see myself writing about this topic for the forseeable future
Is this niche monetizable?
- Can I make money with this niche?
- Are you other bloggers in this niche making money?
- What types of sponsors will be interested in this niche?
Ok, now that you’ve selected your niche. You are ready to start a blog!