Earlier this week, I hosted a webinar entitled “6 Ways to Boost your Blog Income Today” and it was super fun. I got to chat with some of my readers, they got to see and hear me and I got to drop some mad knowledge on them. I had such a good time in fact that I was kicking myself for not doing webinars sooner. Why hadn’t I been doing webinars sooner…well because I thought they were super complicated to set up! Spoiler Alert: THEY ARE NOT!
Does this sound like you: “Chrystie, I’d love to do a webinar, but I don’t know where to start…and did I mention I’m not very techy?” Girl…I hear you..and I’m here to help you out. You’ll be happy to know that I was able to pull off a live webinar with a chat box with zero fancy schmancy software. It was totally easy to set up and I’m gonna show you how to put on a killer webinar without expensive software or programs. As a matter of fact..it’s all FREE!
Why You Should Do Webinars on your Blog
People love to see the face behind the blog
There’s nothing that builds trust more between a blogger & a reader than a good old face to face encounter, even if that happens over the internet. Readers love to know what their favorite bloggers look like and sound like and webinars are a great way for your readers to get to know you more.
Allows you to showcase your expertise
One of the reasons that many bloggers do webinars is to give virtual classes on the expertise. Once again, it’s all about building trust and providing value to your readers. If you have a skill or talent that you’d like to teach your readers, a webinar is a GREAT way to do that.
Maybe you want to sell something
There may come a time in your blogging career that you decide to sell a product. Guess what? Webinars are a pretty darn good way to sell your product. The key here is to provide value to your customers and NOT turn it into a one-hour infomercial for your product.
How do you set up a webinar?
The first thing you are going to need to do in order to broadcast a webinar from your blog is to create a page where the webinar will live. If you are using WordPress you can easily do this by clicking on Page->Add New. Give the page a title and then make the URL something pretty easy to remember. My webinar page is livingfornaptime.com/webinar. You’ll want it be easy to remember so your viewers can find and remember it easily.
Once you have the page set up, you then need to set up your Google Hangout & Chat Tango box. Both of these services will provide you with snippets of code that you can then place on your webinar page.
Google Hangouts on Air
Google Hangouts on Air is a free service offered by Google that allows you to do a broadcast in real-time. What I love about Google Hangouts is that you can easily embed the Google Hangout Video onto your website, which means you can direct readers right to your website to view the webinar. There are webinar services out there that make viewers download software and log in and it’s a nightmare from the user experience perspective. But Google Hangouts on Air just allows you to embed the video and voila…anyone with the web address can view in!
How to set up a Google Hangout on Air:
- Visit Google Hangouts on Air (You will need a Google Account)
- Click on “Create a Google Hangout”
- Type in the name of your Google Hangout (Ex. My Super Cool Webinar)
- Choose to start or schedule your webinar
- Choose your audience (You’ll want to choose Public if you plan to broadcast from your blog)
- Click on Share
- Then it should bring you to an event page. Click on “Links” found in the “Details” box
- This will give you the embed code for the video. Place that code on the page on your website where you plan to host your webinar. (I created a new page: Livingfornaptime.com/webinar and placed the code on that page)
- Once you are ready to start broadcasting go back to your Google Hangout Dashboard and click on Start and your broadcast will begin immediately.
Chat Tango is a free service that basically allows you to put a chat box anywhere…making it a perfect option for your webinar! The chat feature is super helpful during a webinar because you can use it to get feedback from the audience about whether or not they can see & hear you and also to give your audience the ability to ask questions during the webinar.
How to set up a Chat Box for a Webinar?
- Visit Chat Tango
- Click on “Get Started” at the top right.
- Choose which style chat you’d like (I chose the box)
- Give your chat box a name (Ex. Chat for Webinar)
- Configure the chat to the size and color you’d like
- Once you are done, click on “Create Group” a
- Then just take the snippet of code and paste it into the webinar page on your website.
That’s it! Those are the only two pieces of software that I used to broadcast my webinar!