New bloggers…psst…this post is for you!
I’ve gotten a couple of questions in my private Facebook group about media kits and whether you need one in order to pitch a brand. My immediate reaction is YES…and sometimes No.
Allow me to explain…
Brands get pitched a lot. Like A LOT. So in order to stand out, having a nice media kit which gives all of your stats, readership info & elevator pitch is a great way to get through to a busy rep.
BUT…the problem therein lies when you don’t have a lot of fans, followers or traffic. Does that mean your blog is not worthy of reviewing a brand? Absolutely not!
In this post, I’m going to tell you what to include in your media kit & show you how to create a media kit (for FREE using Canva) even if you don’t have super impressive numbers.
What Should I put in my Media Kit?
Alright ladies, you are going to want to play to your strengths here. WHAT do you have to offer a brand? If you aren’t sure what they are looking for, here are some very desirable thing that brands are looking for OTHER than numbers.
A highly niche demographic – Do you have a blog dedicated to gluten-free recipes? Great! You are going to want to play up the fact that the majority of your readership are in fact gluten-free and love gluten-free living. Does your blog cater to new moms? Perfect! Play that up!Do you need a media kit? Here's a step-by-step tutorial on how to make one using Canva! Click To Tweet
Past Successes – If you’ve been fortunate enough to do a product review or sponsored post before, you can include a link to some of your past opportunities. This will do 2 things: First, it will show the brand, that you HAVE indeed worked with other brands before. Secondly, it will give them a sense of your writing style and personality which are huge factors in determining whether they will want to work with you. (Never done a paid or sponsored product review before, no problem. Do one on your own for a product that you like and use it as an example)
SEO Juice – Some brands are looking for reviews for SEO reasons. (aka Google Juice). Brands love to have reviews come up in Google search results when potential customers are looking for their product. Which means..that is all they are interested in. They couldn’t care less about the traffic/reach that they are getting from the article, as long as they ARE getting a blog review then they are perfectly content!
How to make a Media Kit with Canva
For those of you who are visual learners, you can watch the video above. But if you are a step-by-step kind of girl then follow along below.
- Go to Canva.com
- Select the Blog Graphic Template
- Select the layout that looks like my media kit posted above
- Insert a photo of your or your logo
- Add a single line of who you are
- Add a few sentences about what your blog is about
- Put your two most impressive stats at the very top. This could be # of fans on social media, # of page views, whatever it is you will want to place that at the top
- Next up, describe your readership. Get very detailed with what the gender, age & niche that your readers fall into
- Promote your guest posts on other blogs. Have you been published elsewhere? Use that space to list which sites your content has been featured on.
- List the ways you want to work with advertisers (Giveaways, sponsored posts, banner ads)
- Then put your contact information at the bottom of the media kit.
Do me a favor, once you’ve completed your media kit, show it me! Leave me a link in the comments, upload it to Instagram and tag @naptimenation in it, or join my private Facebook group & upload it there!