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Blogging Tips

How to Make a Media Kit + What to Include (Even if your blog is brand new!)

New bloggers…psst…this post is for you!

I’ve gotten a couple of questions in my private Facebook group about media kits and whether you need one in order to pitch a brand. My immediate reaction is YES…and sometimes No.

Allow me to explain…

Brands get pitched a lot. Like A LOT. So in order to stand out, having a nice media kit which gives all of your stats, readership info & elevator pitch is a great way to get through to a busy rep.

BUT…the problem therein lies when you don’t have a lot of fans, followers or traffic. Does that mean your blog is not worthy of reviewing a brand? Absolutely not!

In this post, I’m going to tell you what to include in your media kit & show you how to create a media kit (for FREE using Canva) even if you don’t have super impressive numbers.

Media Kit Example for Bloggers

What Should I put in my Media Kit?

Alright ladies, you are going to want to play to your strengths here. WHAT do you have to offer a brand? If you aren’t sure what they are looking for, here are some very desirable thing that brands are looking for OTHER than numbers.

A highly niche demographic – Do you have a blog dedicated to gluten-free recipes? Great! You are going to want to play up the fact that the majority of your readership are in fact gluten-free and love gluten-free living. Does your blog cater to new moms? Perfect! Play that up!

Do you need a media kit? Here's a step-by-step tutorial on how to make one using Canva! Click To Tweet

Past Successes – If you’ve been fortunate enough to do a product review or sponsored post before, you can include a link to some of your past opportunities. This will do 2 things: First, it will show the brand, that you HAVE indeed worked with other brands before. Secondly, it will give them a sense of your writing style and personality which are huge factors in determining whether they will want to work with you. (Never done a paid or sponsored product review before, no problem. Do one on your own for a product that you like and use it as an example)

SEO Juice – Some brands are looking for reviews for SEO reasons. (aka Google Juice). Brands love to have reviews come up in Google search results when potential customers are looking for their product. Which means..that is all they are interested in. They couldn’t care less about the traffic/reach that they are getting from the article, as long as they ARE getting a blog review then they are perfectly content!

How to make a Media Kit with Canva

For those of you who are visual learners, you can watch the video above. But if you are a step-by-step kind of girl then follow along below.

  1. Go to
  2. Select the Blog Graphic Template
  3. Select the layout that looks like my media kit posted above
  4. Insert a photo of your or your logo
  5. Add a single line of who you are
  6. Add a few sentences about what your blog is about
  7. Put your two most impressive stats at the very top. This could be # of fans on social media, # of page views, whatever it is you will want to place that at the top
  8. Next up, describe your readership. Get very detailed with what the gender, age & niche that your readers fall into
  9. Promote your guest posts on other blogs. Have you been published elsewhere? Use that space to list which sites your content has been featured on.
  10. List the ways you want to work with advertisers (Giveaways, sponsored posts, banner ads)
  11. Then put your contact information at the bottom of the media kit.

Do me a favor, once you’ve completed your media kit, show it me! Leave me a link in the comments, upload it to Instagram and tag @naptimenation in it, or join my private Facebook group & upload it there!

how to make a media kit

Chrystie is a mom of 3 kids and wife to one. She's sold 4 blogs in the last 10 years and now helps other women start their blogging empire. Her love for really bad reality TV is only trumped by her love for margaritas without salt. Her other addictions include spray painting everything gold and embarrassing her kids at the bus stop. #thatmom

This article has 38 comments

  1. P.Jeanne

    This is awesome! Thank you so much for the tips 🙂 I’ll get mine together soon and post it to our group!! XOXO

  2. Allison Jones

    Your media kit is so cute. I made mine on Canva too and I was so happy with how it came out!


  3. Stacy

    This is on my to-do list this weekend! I am living for your tutorials, lol! I’ll share when done!!!

  4. Heather with WELLFITandFED

    Just finished mine and I am glad to see I included most of what you suggested!

  5. Kari

    These are great ideas! I have a media kit but it needs some love!

  6. jessica

    This is super helpful. I am saving this as a resource when I make my media kit very soon!

  7. Kelly

    Fabulous ideas & tips. I haven’t started mine yet but this will most definitely be helpful! Thanks! 😉

  8. Christina K. Rambo

    Video SO HELPFUL! Thank you for catering to us visual learners.

  9. Ashley

    Great tips! I’ve been wanting to put a media kit together, but I’ve hesitated since my following is still pretty low. This gives me the confidence to start putting it together 🙂 Thanks

  10. Annie

    This is super helpful! I wish that media kits could be updated in real time though, right?!
    xo Annie

  11. Rachel

    Great tips! This is a reminder for me to revamp mine and make sure the information is all up to date!

  12. Jessica Bradshaw

    Thank you for sharing! I can’t wait to start on mine. I have pinned this for later. 🙂

  13. michelle

    Making a media kit has been on my to do list for a while. This is encouraging me to get on it

  14. Melanie Messerli

    I was just thinking about this today. I am a new blogger and I wasn’t sure if I needed a media kit.. let alone what would I put in it since I am so new.. and now I know! Thanks!

  15. Lindsay

    I’m embarrassed to say I’ve almost been blogging for 2 years and just made a media kit about a month ago! I wish I made my own but wound up buying a template on etsy

  16. Lilies + Lambs

    Wow- I so needed this! Thank you!! xx

  17. Jenny

    I love Canva! I recently had my media kit designed but Canva is a great alternative.

    xoxo, Jenny

  18. Bree Hogan

    This is great, thanks so much for sharing! I haven’t created a media kit yet so this is just the type of helpful post I need.

  19. Alison

    This is so helpful. I just made my first one but it doesn’t look as good as yours, I’m going to go back and have a re-jig!

  20. Ashley

    Bookmarking this now! A company asked me for my media kit the other day and I had to be like uhh awkward because I don’t have one! So looks like it’s time to get one, and I had no idea what to put in it! Great post!

  21. Tara

    The idea of a media kit has been overwhelming me for months. I have not pitched to brands yet because it’s out of my comfort zone, but it’s going to happen this year. Thanks for this – I pinned it yesterday and will be digging in over spring break.

  22. Ashley Steer

    Thank you for this! I haven’t created a media kit yet because I’m so new to blogging, but once I have some good solid follower numbers, I will make one. I already use Canva, too!

  23. Anna Prokofieva

    Great post! Pinning it to read again later. Being a new blogger and feeling that the new occupation is going to take me somewhere, I really need something straightforward like your article about building a media kit. Thanks a lot!

  24. Corina Ramos

    Thanks for sharing this. It never occured to me to make my media kit on canva. I bought a media kit template…it wasn’t expensive but it’s money I could have saved.

    Thanks for breaking down the information we should put on our media kit….which reminds me, I need to finish mine.


  25. Chrisy @ Homemade Hooplah

    LOVING this! I’ve so been dragging my feet when it comes to getting my media kit done, and I’ve had a blog for quite some time now. Pinning this to work through later!

  26. Nickie

    THANK YOU!!! This is exactly what I needed as I am starting to reach out to companies for campaigns. This was such a great read and you had FANTASTIC tips. Thank you so much for sharing!!

    xo, Nickie

  27. Lana @ The Joy Blog

    Thank you for this! I’ve been blogging a year and have yet to make one. This is a great article to help me get mine started.

  28. Pingback: What I Read Around the Internet This Week 3.20.16 » Welcome to My Life, Part 2

  29. Husna Favaz

    I have already made my media kit a few weeks earlier! Now I am going to modify it considering your suggestions! Thank you for the awesome post?

  30. Doris / Mrs Globalicious

    Great article! Thanks for sharing. I was in fact one of the new bloggers who was looking for some advice like this! 🙂 Well done!

    Best from Germany,


  31. Alicia

    I am a newbie Blogger – only into it 1.5 years! I also happen to use Canva so this is perfect! I was thinking that I have too small of numbers to even think about creating a Media Kit, but since I have already done a few giveaways and sponsorships, this article confirmed that I am ready to make one. Love how easy you make it look! -Alicia @

  32. Renee

    What an eye-opening, and incredibly helpful article! I hadn’t even thought about media branding since I am so new to blogging. I am a fashion & lifestyle blogger, yet my food posts seem to get the most likes; perhaps I have found my niche. The steps and the video for Canva were super helpful, thank you so much for sharing! Do you have any tips and suggestions for getting and maintaining blog visitors/followers?

  33. Nicole

    This is so helpful Chrystie thank you.
    xo, Nicole

  34. Nicole Trigger

    Thank you so much! This was extremely helpful

  35. sara

    I am looking to make a media kit, so I found this very relevant! Thanks for that! <3


  36. Cynthia

    A media kit is on my list – this makes it super easy. I love using Canva – excited to give this a go.x

  37. Beauty that walks

    Perfect! I need to redo my media kit.

  38. Tasha @ Cookie Crumbs

    Hey Chrystie! Thanks so much for sharing this. I finally put together a media kit and I would love for you to take a look. Thanks again, this article was so helpful! As a new blogger, it’s been quite the process learning the ropes. Your instructions were easy to follow. I can’t wait to check out some of your other tips!

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