Getting Paid to Post on Instagram
I’m not sure if you’ve noticed but Instagram has replaced prime time commercial airtime. Brands are all dying to find a way to penetrate your Instagram feed and they’ve found a way to do it through Instagram influencers. Starlets like Kendall Jenner & Gigi Hadid are reportedly being paid up to $300,000 per sponsored Instagram post and if you are like me, you might be thinking..how in the heck can I get paid to post to Instagram??
The nice thing about Instagram is that you don’t need a famous last name to earn money. Virtually anyone with a decent sized following can become an influencer and get sponsored post opportunities. This is why as a blogger it only makes sense that you would build and grow your Instagram and turn it into another stream of revenue for your blog.
Below we’ll talk about some of the ways that you can find sponsored Instagram post opportunities and a few tips on what you can to do ensure that the brand loves your work and want to work with you again and again.
Getting Started with Sponsored Instagram Posts
In order to get started with sponsored Instagram posts, you’ll need to make sure that your Instagram game is strong and you can do this by building your following, engaging with your followers and posting consistently.
Build your Following
Numbers matter when it comes to your Instagram account, brands are looking to get in front of as many eyeballs as they can, which means if you want to get serious about doing sponsored Instagram posts, you’ll need to focus on growing your Instagram followers consistently. I’ve written a few How to Get Instagram followers blog posts that you can refer to for exact steps you can take to grow your Instagram following.
Engagement & Consistency
Although numbers are important, brands also want to see that you have an active account. You’ll want to make sure that you are posting consistently and engaging with your followers on a regular basis. Brands want to see that your followers are engaging with your posts and that you are following suit.
Best Practices for Instagram Sponsored Posts
Once you finally land a sponsored Instagram post there are a few best practices that you should abide by to make sure that you are within the FTC guidelines for sponsored post as well as working with the client in a way that will make them want to work with you again.
Know the details of the contract
Each company will likely have a different contract of terms for you to sign. You’ll definitely want to look this over with a fine toothed comb as it will give you the details of when you will be paid, whether or not it’s exclusive and whether or not there is a non-compete.
Exclusive contracts prevent you from working with ANY other brand while under contract with the company. So if sponsored posts are a large chunk of your revenue stream then you’ll need to either be compensated greatly for this contract or be prepared to have your revenue stream cut off. In my opinion, you should try to avoid exclusive contracts.
A Non-Compete contract prevents you from working with any other similar brand while under contract. For example, if you were working with Coca-Cola, you would not be allowed to work with Pepsi for a specified amount of time. Again, this is fine, as long as you know what you are getting yourself into.
Disclose, Disclose, Disclose
According to the FTC, if you are being paid to promote a product or service in cash or free products you must disclose this relationship in your sponsored post. You can accomplish this by adding #ad or #sponsored at the end of your status update. Be warned, some companies *may* ask you to omit the disclosure, this is against the law and I would recommend letting them know that you are not willing to do that. Here’s an article on how Lord & Taylor got in trouble on Instagram.
Read the Rules
Once you’ve signed the contract and are ready to work with the brand, they will usually send over a set of guidelines for the sponsored post including; talking points, duration of the post, where & when you need to post it, etc. You’ll definitely want to read (and re-read) the rules of the post to ensure that you deliver exactly what the company wants, in order to prevent any delay in payment.
One of the best ways to ensure that the company will want to work with you again is to over deliver. Go above and beyond the requirements of the sponsored post so that you really stand out. You can do this by sharing the sponsored post on all of your social media outlets and sharing it in blogger social groups. You should also make a point to send a personal email to your contact person telling him/her that you thoroughly enjoyed working with the brand and would like to work with them again in the future.
Where to Find Sponsored Instagram Post Opportunities
There are three ways to get sponsored post opportunities; pitch yourself to brands, work with influencer marketing & PR companies, and let them find you. Though we all dream that brands will reach out to us…more than likely…we’ll have to start by pitching ourselves to brands and working with influencer marketing companies for a while before brands start to notice you. Below we’ll discuss a couple of the ways you can get sponsored posts for Instagram.
How to pitch yourself to brands
When you are first starting out, you will have to pitch yourself to brands in order to get sponsored post opportunities. This is not as hard as it seems. As a matter of fact, I have a video on exactly how you can manage sponsored post opportunities use the free organizational tool, Trello.
The first thing you’ll want to do is make a list of brands and companies that you would like to collaborate with and then send them a short and sweet email with your pitch idea & media kit. (Don’t have a media, no worries, here’s a quick tutorial for you!) It’s a good idea to brainstorm a few collaboration ideas before pitching, so you can include those ideas in the pitch email.
Work with Influencer Marketing & PR companies
Another option you have is to sign up with several of the influencer marketing companies that exist solely to match up influencers and brands. In order to be considered for these opportunities, you’ll first need to apply or sign up for an account. Some of the networks have a minimum follower requirement, so you’ll definitely want to make sure you meet that requirement before applying. Once you apply and get accepted, how you actually get opportunities will depend on the company. Some companies allow you to apply for open opportunities, while others allow brands to individually seek out influencers from the network.
Get Companies to Find You
If you aren’t at the point where brands are contacting you to collaborate with yet, don’t worry there are a few things you can do to get noticed by the brands you want to work with. In the same way that you did with self-pitching, you’ll want to make a list of companies and brand that you want to work with and make sure to follow them and engage with them on Instagram. You could even go so far as to post a photo with one of their products and tag them in the photo. Remember business deals rely on relationships, so you’ll definitely want to try to build a relationship with the brand on Instagram to get noticed.
If you learn nothing in this post, I want to remind you that over-delivering on the opportunities and creating relationships with the brands will be the key to your success on Instagram.
Do you have any mobile apps or companies that you frequently work with on sponsored Instagram posts? Let us know which companies you love (or which ones you hate) in the comments below!