If you’ve sent me a private message over Facebook, Instagram or Twitter lately..there is almost a 100% chance I didn’t see it. Much like my spam folder, I’ve completely stopped checking my social media direct message inboxes. I swear to god, if I get one more wrap distributor direct messaging me on Instagram about joining her team, I might scream. Between the Beachbody coaches randomly friending me and then sending several messages about becoming a coach… or the incessant automated DMs on Twitter…I’ve just started to drown it all out. I officially hate my DM folder. Can I just go ahead and delete it please? It’s worthless.
I’m just going out on a limb here, but I think the actual purpose for DMs is to actually have a private conversation with someone on a public platform. It’s totally normal to be interacting with a person online and want to have a quick chat about something in private. I get that….but what’s happened is that direct sales companies are now taking advantage of these offline messaging channels and completely abusing them. Some companies are even recommending the DM method in their outreach teachings! There is a reason direct sales have a bad wrap…and this is proof positive!Anyone else tired of getting auto generated DMs on social media? Click To Tweet
Sending a random person a private message to peddle your products, seems so impersonal, so robotic. You know that the only goal they have in mind is to sell you something. They don’t care about you. They don’t care about what you do..they only want to take advantage of you.
Take a look at some of the messages I receive on daily basis across all platforms. How much do you want to bet that they are sending out these messages to anyone and everyone on their list? Imagine if their DMs were posted on their public wall? It would look like an entire profile of SPAM.
Maybe it’s because I’m a touchy feely kind of person…maybe it’s because I use social media to actually connect with people. But it seems like a better approach for all of the wrap peddlers and Shakeology drinkers would be to get to know me first, interact with me, start a conversation that has NOTHING to do with your business. Because I could care less about your business..but I might care about you…and if I start to care about you as a person, then I’ll want to see you succeed and then I’ll consider supporting your business? See how that works? You need to start a relationship before you go in for the sell.
Death to the DMs!
Do me a favor, if you agree with this post, please share it! Maybe together we can put a stop to the automated social media DMs!