OK seriously, why aren’t more bloggers talking about Flipboard?
If you had asked me what Flipboard was a year ago, I wouldn’t have had a clue!
Then, I started getting a boatload of spontaneous blog traffic from Flipboard.com. I went and checked it out and was soon raving about this digital reading app.
What Is Flipboard?
Flipboard is an app that creates personalized digital magazines from your social news feeds, online news sources, Google reader, publishers, blogs, websites and photo-sharing sites. It curates all these sources into a virtual magazine that you can “flip” through on your phone, computer, or tablet. You can also follow other user’s magazines and the content they share.
The first time I saw traffic from Flipboard, I averaged 200 views from Flipboard a day for almost a week. Apparently, someone had added one of my blog posts to their Flipboard magazine. It was then shared by thousands of other Flipboard readers, which quickly drove traffic to my blog.
After that initial introduction to Flipboard, I created an account and started sharing my own content. I also edited my social sharing popup to include Flipboard as a sharing option.
After the initial flood of traffic, I received small amounts of traffic from Flipboard here and there. I made sure to share all of my new blog posts to Flipboard and had periodic spikes in traffic from those shares.
A month later I had another blog post go viral on Flipboard. I posted the article on my blog at 3pm on a Saturday afternoon. By 5pm that same day I had 1,000 pageviews from Flipboard alone. By midnight I had 2,500 hits from Flipboard. Over the course of a few days, page views on that article averaged about 2,800 per day from Flipboard alone! These short bursts of heavy traffic happen every few weeks or so now, basically whenever an article goes “viral” on Flipboard.
Blog Pageviews from Flipboard
In some ways, traffic from Flipboard is like traffic from StumbleUpon. Some readers just “flip” past your post and don’t read it. Others skim it and move on. A few really read and engage with it.
I’ve noticed, however, that the traffic from Flipboard sticks around a lot longer than traffic from StumbleUpon. According to my Google Analytics stats for the past 30 days, StumbleUpon traffic stayed on my blog an average of 8 seconds. Flipboard traffic stuck around for 24 seconds. That’s a big difference!
Those extra seconds also mean that my Adsense earnings increase on the days I get heavy traffic from Flipboard.
A few things that my viral Flipboard articles have in common:
- Longer articles, averaging around 800 words or more, get more page views than shorter articles.
The best performing articles have been optimized for good SEO.
- Evergreen, as opposed to time-sensitive content, gains more traction on Flipboard.
- Articles that do well tend to be money related.
On a side note, Flipboard hosts articles from all genres so don’t think that you should only share posts relating to money. Those are just the articles that have done well for me. Your experience could be different and I encourage you to share all types of content.
How to use Flipboard to drive traffic to your blog
- Start your own Flipboard account by signing up here, or download the app on your mobile device.
- Choose the topics you want to follow so that your magazines can be created. Also, add any of your social networking feeds that you want to be included in the content you see daily.
- Next, create magazines to your Flipboard account. Each “magazine” is essentially the topic on which you will be curating content. You’ll want to pull the best content from your blog’s niche and add your own content to the mix. This tutorial explains the curating process in more detail.
- Make sure your magazines are set to public so that other Flipboard users can see them.
- You will want to curate content on a regular basis and give other Flipboard readers a reason to subscribe to your magazines. The more followers you have, the more potential there is to drive readers to your blog or website.
- Also, you can curate the same post into various magazines, making it accessible to a wider audience.
As with any social media app, being active is key for reaching more followers. However, it’s not necessary to spend all day on Flipboard. I check in every few days, read pieces that interest me, and comment on articles that I find helpful.
- Share your blog posts directly onto your Flipboard magazines immediately after hitting “publish.”
- Articles on Flipboard are more polished and professional looking than many articles on StumbleUpon. Make sure your post is clean, spellchecked, and uncluttered looking.
- Follow leaders in your niche on Flipboard for access to fresh content and add their content to your magazines for more exposure.
- Promote your Flipboard magazines on Facebook, Twitter, and your blog by using these social sharing buttons.
As bloggers, we’re always looking for new ways to promote our content and gain traffic. Adding Flipboard to your marketing plan is a simple way to get thousands of extra pageviews a month.
Hop on over to my blog for a free, downloadable checklist to help maximize your blog articles for Flipboard.
Elizabeth is the women behind www.crazybusyhappylife.com. She’s been a work-at-home entrepreneur and mom for eight years and loves sharing ways to make money online, manage work and family, and be more productive. Her blog is for busy women and warrior-moms who need a little help and encouragement to love the life their living.