Wondering if you should use a personalized URL for your Etsy store? My quick answer is YES! In the following blog post I will explain why you should use a custom domain name, the advantages of using a custom domain name and the exact steps you need to take to make it happen. I was lucky enough to get some input from fellow mama and Haddie Rain Etsy store owner, Tia Johnson on the process!
Why you SHOULD use a custom domain name with your Etsy store
When it comes to building an online business, branding is everything. Literally…it’s what sets you apart from the next person who is selling similar or identical goods. There are thousands and thousands of sellers on Etsy, so it will be important for you to stand out and differentiate yourself from all of those other sellers. If you have any plans to turn your Etsy store into an actual business (meaning you are going to sell more than a handful a year) then I would advise you to get a custom domain name for your Etsy store. Here are 5 things to consider when purchasing a domain name
How does it work?
Using a custom domain name with your Etsy store is actually pretty easy and I’ve detailed below the exact steps you need to do in order to attach a newly purchased domain name to your Etsy store. However, at it’s most basic level, here’s how it works: You purchase a domain name through GoDaddy and then re-direct that domain name to your Etsy store. Which means anytime someone types in your custom domain name they will be pointed right to your Etsy store. (Your etsy store URL will also still work)
Advantages to using a custom domain with your Etsy Store
Expansion: Let’s dream for a minute shall we? Let’s imagine that your Etsy store takes off…your items are top sellers in their categories and you’ve got customers pounding on your door to buy your stuff. This is a GREAT problem to have. But what inevitably happens with premier Etsy sellers is that they outgrow Etsy and move onto their own website with their own shopping platform. The idea behind this is that there is no need to continue to pay Etsy seller’s fees when you’ve already got a huge customer base.
Having a domain name will allow you to make the transition to your own website a heck of a lot easier. Imagine you had never had a custom domain name and all of your customers were used to going to your store (example: haddierain.etsy.com), humans are creatures of habit and they will continue to type that URL in to get to you…the bad news however, is that you moved to your own website and now they can’t find you. Whereas, if you had started with a custom domain name like HaddieRain.com, then your customers would be able to find you regardless if you were on the Etsy platform or your own website.
Professionalism – Nothing says “I’m taking my business seriously” than having a custom domain name. There are a lot of Etsy sellers that doing it as a hobby and that’s fine. But there is a level of commitment that is appreciated from a buyer’s perspective when seller’s have invested the time and money to secure a domain name that is easy to remember and easy to type. As a buyer, I feel more secure buying items from Etsy sellers that take their store & business seriously. (Plus…it will get tiring having to spell out your “business name DOT etsy.com” store name all the time.)
No One Can Buy it From Under You – I’m not trying to scare you but I’ve seen this happen time and time again, a blogspot or Etsy store becomes popular and starts getting noticed…and all of a sudden, some domain flipper buys up a domain name with your Etsy store or Blogspot name. (It happened to me with my first blog!) Now your out of luck because you either can’t have the matching domain name that you’ve been using for your Etsy store, or you’ll have to pay big bucks to buy it from the owner.
How to set-up a custom domain name with your Etsy Store
If you have not yet purchased a domain name, follow the instructions as is. If you HAVE already purchased your domain name then refer to steps 7-10.
- Go to GoDaddy.com
- At the top of the page there’s a search box that says “Find your perfect domain name”
- Enter your ideal domain name with no extensions (i.e. .com)
- If your ideal domain name is available GoDaddy will give you all the options (.com, .us, .net, .org, .co, etc.) with a price next to each. If your ideal domain name is not available GoDaddy will give you extensions it is available in or suggest some other domain name similar to your ideal. You can always type in GoDaddy’s search bar to try a different domain name.
- Once you’ve found the one(s) you want click “select” and they will be added to your cart.
- Once purchased you will need to open your email having you click a link to verify to your email address.. (your domain name will be on hold until you do so)
- After you verify your email address. Go back to GoDaddy and under your account there will be a category called “Control Panel Links” Click on the first tab that says “Manage My Domain”
- There will then be a link that says “Connect My Domain” once clicked it will bring up different categories. Look for the ONLINE STORES category, there will be a few shop sites listed including Etsy with their icon.
- Click on that & there will then be a box to enter your Etsy Shop URL. (http://www.etsy.com/shop/haddierain )
- Then click “FINISH” and you’re done! (It may take a few minutes for it to register)
I’m in the business of helping mommas grow their blogs & business, so if you took advantage of these steps and attached a personalized URL to your etsy store, I would love for you to come back here and drop a link to your Etsy store, so we can all check it out! Keep up the good work