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Passion Project

Passion Project Update #2 – Find out how much this new blog made!

It’s time for my very first Passion Project update. Last month I told you about a new passion project/ new blog that I started  and I’m so excited to share with you the results. Overall…I’m pretty happy with the progress of the new site and while I didn’t accomplish all of the goals I had for the month, I’m still very happy with it.


Melasma Diaries got 5,437 pageviews in the month of June! This is amazing and way surpassed my expectations for the month. Remember, I only started this blog on May 23, so I’m stoked with the amount of traffic that has been coming to the blog.

Where is the traffic coming from? 

The majority of traffic to MelasmaDiaries has been coming from social networks. Pinterest brought over 2340 page views and Facebook brought just under 1,000. These are going to be the two main networks that I focus on in order to drive traffic to the site.

Ideally, I want the #1 driver of blog traffic to be Google. So I’ve been using the Yoast plugin to optimize my blog posts for search. The next thing I need to do is create some epic infographics or guide and promote those in an effort to get some link backs from other bloggers.

Monthly Income from a new blog: $28.26

Amazon: $14.90

I created several round-up type posts for Best Sunscreen for Melasma & the Best Foundation for Melasma which included Amazon affiliate links to the products.  I then created large (and long) Pinnable graphics to go with these. This worked out really well, they have been pinned over and over again and from what I can tell are coming up in Pinterest smart search for similar searches, so that is GREAT!

Google Adsense: $13.36

Right now I have 3 Google Adsense ads on the site. Up until last week I had a header, footer and long side banner ad. A few days ago I switched out the long banner in exchange for a 300×250 to see if it would increase the revenue…it’s still a little too early to tell on that one.


In June, I wrote a total of 9 posts (some of those were done by the content writer I hired). The #1 post on my site currently is the Top 5 Melasma Makeup YouTube Tutorials list post. This one has done well on Pinterest and as a result Pinterest is driving a lot of traffic to the post.

Challenges going forward:

One of the things I’ve realized is that people don’t necessarily want to follow accounts with Melasma in the name..which is why I think I’m struggling to get Pinterest followers. I’ve only been able to get 48 followers on Pinterest, despite using my tried & true followers for getting Pinterest followers, it’s not working. I haven’t even tried to get followers on Insta or Twitter yet until I figure out what to do about the name. I’ve contemplated changing the name to something a little more friendly..but haven’t made any decisions on that yet. You may see an update about the name in the next month’s update.

If you want to follow me along on this journey and be notified each time I make a passion projecct update for Melasma Diaries, please sign up here.


Chrystie is a mom of 3 kids and wife to one. She's sold 4 blogs in the last 10 years and now helps other women start their blogging empire. Her love for really bad reality TV is only trumped by her love for margaritas without salt. Her other addictions include spray painting everything gold and embarrassing her kids at the bus stop. #thatmom

This article has 7 comments

  1. Bethany

    Great job Chrystie! I still have so much to learn from you.

    • Chrystie

      Awww…thank you Bethany! Happy to share everything I know 🙂

  2. Lisa

    Awesome job! I especially love that you call it a “passion project.” Such a great way to see this as. 🙂

  3. Amanda

    I love following along with your posts! I’m new to blogging and have learned so from you already! Thank you!!

  4. Missy

    “Passion project” – I love it!

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