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Personal Development

The One Mistake Most Mompreneuers Make….

I love working with mom bloggers and mompreneuers, please don’t get me wrong. I love seeing their drive. Their ambition. I’m amazed by how they juggle the demands of family life and their business and still wake up each morning filled with determination, but there is one thing I’ve noticed about mompreneuers over and over again…and it’s that they have a hard time investing money in themselves and in their business.

Why is that?

Why is it that moms will spend an embarrassing amount of money on an infant’s outfit, yet think twice about when it comes to spending money on their passions?

Why is that moms have no problem shelling out hundreds of dollars for ballet or hockey lessons for their children but balk at the idea of investing in a service to help them take their business to the next level?

Why does this happen?

To the moms who stay up late at night blogging because you are so damn passionate about a cause and to the working mom who blogs on her lunch break because you’d love the opportunity to stay at home with your children…I want you to know..that YOU ARE WORTH IT. You are worth spending money on. Your ideas are worth investing in.

I’m not writing this to shame those moms…because for several years I was one of those moms. Watching every penny that I spent on myself and my business, but spending frivolously for the people in my life. A new bike for my son. An outfit that my 9 year old HAD to have from Justice. An expensive Christmas gift for my husband..but when it came to investing in my business, the exact business that I worked on day in and day out…I hate spending money. Hated it.

I’ve been making money with a blog for 10 years, and as I look back on my 10 year career, there are things I wish I could differently, there are things I wish I had done that would would have propelled me further and faster, but I didn’t do them because I thought I wasn’t worth it. I thought I could figure it out on my own.

But then recently…that all changed.

In the last 3 months, here is what I have invested in:

In the last 3 months I’ve invested over $2000 in myself and my business. I did not need to do these things. I did not need to spend that money. I could have continued doing what I was doing and saved my money…but here’s the thing I’ve learned in my many years of entrepreneurship…If you want something to change you need to change something. I wanted to get off the slow lane and into the fast track and the only way to do that was investing in myself.


Why Investing in yourself is Important

Instant Confidence in what you are doing:

I spent the first 7 years of my blogging career Googling stuff. Googling monetization efforts, Googling wordpress tips, Googling blog design…and sure I learned a lot of tidbits…but, I never felt confident that I knew what I was doing because I was just kinda trying all sorts of things. The reason I invested $1000 in Amy Porterfield’s course is that I didn’t want to have to guess or second guess myself. I wanted to know exactly how the pros are doing it and emulate that. Why throw together a bunch of random advice, when I could have a step-by-step plan from one of the leaders in the space. Guess what happened? When I launched my course, Pageviews to Paycheck I was 100% confident that it was awesome because I followed Amy’s advice to a tee. Had I tried to do this on my own, I would be second guessing myself the entire way, wondering, “Is there an easier way to do this”, “Is this right” or “Should I be doing something different”.

Investment Gives you Motivation

There is nothing like having a little skin in the game, ya know? When you plop down a few hundred dollars on something like a conference or a course, you damn well better get your money’s worth, right? So this investment causes you to take your business more seriously, to take your learning more seriously. It gives you the motivation to take your business to the next level…because ahem…you just spent your hard earned money on it and you don’t want that to go to waste.


Signs it’s time to invest in yourself:

Your bloggy senses start tingling

I imagine that it’s something similar to the way spiderman feels just as he’s about to transform into Spiderman…but if you have the feeling that you are on the brink of something amazing…so close to success that you can feel it…yet aren’t sure how to bridge the gap…it’s time to invest in yourself. Invest in a course that will take you to the next level. Read a book that will help you emotionally and spiritually. Invest in something that will make you a better person, a better businesswoman, a better mom. We all need help, we all need encouragement and the more we grow, the more we start to see new opportunities.

You are overwhelmed regularly

I’m not even gonna lie. I am easily overwhelmed…my brain has too many ideas and my days..not enough time. I knew that I had to get a handle on the overwhelm that clouded my days. I’m a mother, a wife and an entrepreneur. I needed a way to manage all aspects of my life, which is why I invested in myself and purchased Project Reset by Kelsey VanKirk at the Home Loving Wife. Want to hear something funny? I purchased this course 6 weeks ago and haven’t even logged into the course yet? Why? Because I haven’t found the time. Isn’t it ironic that I purchased a course on how to help me be free from the overwhelm and learn to manage my time, yet haven’t found the time to sit down and do the course. That ends today. I spent the last 3 months preparing for the course launch of “Pageviews to Paycheck” and now that I have some time, I will be immersing myself in everything Kelsey has to offer. I know women who have gone through this program and have amazing things to say about it. I need this information in my life. So I can lead a more organized household and business.

Here’s what I want you to do:

Make a list of things that you can invest in. Classes, conferences, books…anything that you’ve been eyeing for a while…write them down. Then take a look at your budget and figure out which one of those investments is doable in the next week….and then make that investment. You will not be sorry.


Chrystie is a mom of 3 kids and wife to one. She's sold 4 blogs in the last 10 years and now helps other women start their blogging empire. Her love for really bad reality TV is only trumped by her love for margaritas without salt. Her other addictions include spray painting everything gold and embarrassing her kids at the bus stop. #thatmom

This article has 13 comments

  1. Jenni Laplow

    Thanks for sharing! I’ve been on the fence to-invest or not-to-invest, and this helps put it into a different perspective for me! I love the blogging challenge, so can only benefit from investing in myself to learn more and grow my blog 🙂

  2. McKinzie @ Moms Make Cents

    I totally had this problem when I started my first blog a few years ago. Now I am approaching my blog as a business and in any business it takes an investment to see a return! I wish I had learned sooner.

  3. Emily

    I am big on investing in myself because moms are a big part of keeping everything running at home! If we can save time and figure out how to be more productive that’s great! 🙂

  4. Kristie

    Gosh, you really put things into perspective for me. It’s true that we forever put others needs before our own in all aspects of our lives, including business. This is definitely something I’m ready to change.

  5. Meg @ The Many Little Joys

    I’m definitely in the penny-pinching camp right now, and that works for me because my blog isn’t meant to become a big money-maker. But, the few things I have spent money on so far have been really helpful. Now I’m looking into actually buying a real blog theme (I’m still using a free WordPress one and it’s really not cutting it anymore), and I’m excited about the investment (although admittedly I’m a little paralyzed by all the options out there). Thanks for the reminder to invest in ourselves.

  6. Leslie

    Thank you for sharing! It can be hard sometimes, especially as a mom, to spend money on ourselves, but it needs to be done!! (specifically when it comes to business) You have to spend money to make money sometimes. 🙂

  7. Stacy

    This makes so much sense. And I never really thought about it like you’ve said…so much money spent on the kids, no much money spent on me. Maybe it’s time for a mental shift.

  8. Abigail

    This is the exact thought process I went through when deciding to purchase your course! Our family became a single income family 10 months ago when I became a stay at home mom. So we have to watch our budget closely. But my husband and I decided your course was totally worth it because over time it would pay for itself. It’s all about perspective!

  9. Dawnene - Beans & Peanuts

    I am SO that Mom! I’ve been blogging for a month, and while I get a bit discouraged sometimes, I really feel like this is something that could really take off. But when I think about investing in it I just get a sick feeling because what if it doesn’t work out and I’ve wasted money that we could have used on our kids, or to pay off debt, or to save?! I guess we can’t be ruled by “what ifs” but it’s scary! Love your post, I might have to take your advice and make a leap.

  10. Mal

    You’re seriously the best! That’s why I am nothing but confident in my investment in your course!! 🙂

  11. Diedre

    Your blog and group has been a Godsend to me. You are so right. The moment I hired someone to redo my website, I felt like a new person. I know it’s time to hire someone again soon to do some updates. I am like you, I sign up for courses and things all the time, but then don’t have the time to read them. It’s time to invest in myself, as I believe strongly in the words I put on the screen. I needed this push! Thanks for all you do!

  12. Sarah @ Foxy's Domestic Side

    This is so true! I don’t know why us mom do this to ourselves. Going to have to take your advice and actually do this!

  13. Amie

    This is a great post! Overwhelmed is how I feel every time I start to get a little flow going with my blog. I post one thing that I’m confident about and think is great and follow it up with a junk piece I never should have posted. Trying to find my voice, style and more is overwhelming!! Thanks for all the great advice!

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