New to Search Engine Optimization? This blog post is for you!
Search Engine Optimization, or SEO as it’s commonly referred to, is the phrase used to describe the process by which bloggers and webmasters optimize their site and blog posts to be found and ranked by search engines, like Google & Yahoo. As you probably know, getting on the first page of Google for common search phrases can bring a ton of traffic to your blog. There are several different factors that go into ranking in Google and one of those factors include targeting the right keywords for your blog.
Unfortunately, the trouble is…..figuring out which keywords to target for your blog can be a bit of a mystery.
Today I’m going to show you a quick trick that you can use to figure out which keywords you should be focusing on for your blog. In order to do this, you will need to set up Google Search Console. If you already have it set up, skip the next section and check out the quick video I made below. However, if you don’t have Google Search Console set up yet, head over to https://www.google.com/webmasters/tools and set up an account for your blog.
Once you have Google Search Console set up and it’s tracking information (this could take a few days!) you can use it to figure out which keywords that you should be trying to target with your blog.
If you aren’t a video watching kinda person, you can follow along with the step-by-instructions below.
- Log in to Google Search Console
- Click on Search Traffic-> Search Analytics
- Then click on the checkboxes for Clicks, Impressions, CTR & Position
- This will provide you with a list of queries that Google users are searching for to find your site
- Sort the list by # of Impressions. This will give you a list of the most search terms in which your site is showing up in the results.
- Then look at your average position for those keywords.
- Starting from the top, you should want to work on keywords in which you do not rank on the first page, any number greater than 10
Once you’ve got a list of keywords that you want to work on, here are a few ways that you can use those keywords to enhance your search engine optimization efforts.
1. Create new content using those keywords
If you are trying to target a new set of keywords the best way to do this is create new content specifically for those keywords. In the video example above, you saw that one of the keywords I wanted to target was “makeup for melasma”. In this case, I could do an entirely new post entitled, “The Best Makeup for Melasma” and then write a keyword rich blog post of at least 700 words supporting that search phrase.
2. Interlink to existing content using those keywords
Alternatively, you could internally link to blog posts you’ve already written. For example, I’ve already written a “Best Foundations for Melasma” & “Best Concealers for Melasma” blog posts. What I could do is link to those blog posts from other blog posts using ‘best makeup for melasma’ as the anchor text for the link. This will give your internal pages a nice boost of SEO.
3. Use Heading Tags to Organize your Content
One other thing you can do is use your targeted keywords as heading tags in your blog post. Heading tags (aka H1 & H2s) are used by Google to figure out what your content is about. Google pays attention to the heading tags, so it’s a good idea to put your keywords in the headings.
There are many aspects to search engine optimization, and while this is only one technique it’s very effective in helping you figure out which keywords to be using in your posts, using as anchor text & blog topic ideas!
If you found this blog post helpful, don’t keep it a secret, share it with your friends!