The following article is a guest post by Gillian Perkins. Learn more about Gillian at the bottom of this post!
I’ve been in love with Youtube since around 2010 when the “beauty gurus” taught me how to actually put my makeup on my face. And, after watching obsessively for a couple of years, I decided to start my own channel. I mean, what’s not to love about fame, money, and free makeup?
But after about a year of inconsistent uploads, I was feeling like it wasn’t quite the right fit for me. Sure, it was fun, and I’d even had a couple videos go a little viral, but something about it just didn’t align with the trajectory I was planning for my life.
In short, talking about makeup and fashion every day just seemed like (literal) vanity. Pointless, and unconnected from everything else I was doing and hoped to do in the future.
(Not knocking the beauty channels, though! I’m forever in debt to you for teaching me how to dress like a grownup. 😉 )
Even though I quit Youtube, something kept tugging me back. Honestly, I LOVE video.
These days, I make my living by running Facebook ads for online businesses and doing business coaching. I’ve got a nice steady stream of clients, but…. Well, let’s just say I’m one of those empire building people. My primary goal is, ultimately, world domination. 😀
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Anyhow, so I’m always looking for new ways to expand my brand, reach new people, and grow my business. Youtube seemed like it might be able to help me do this, so it was definitely on my radar. But I had a few concerns:
What kind of videos could I make that people would actually want to watch?
Can I make good enough quality videos?
Will anyone even care?
Can Youtube actually drive clicks and customers?
Do I even have time to add one more thing to my plate?
Finally, I just decided to give it a go. Heck, it was free advertising! Plus, I kept hearing how good videos in your blog posts were for your Google SEO, and heaven knows how much help I needed in that department.
So I started uploading weekly videos about things like:
- How to Run Facebook Ads on a Small Budget
- Different Ways I Make Money
- How I Make Money Blogging
- A Day in the Life of a Mom + Entrepreneur
Of course, it was super slow at first, and I would get just 50 or 100 views on each video. But within about a month, things started to grow exponentially (literally).
By the end of month ONE, I had 1000 subscribers, by month two I had 1500, then 2000, then 4000 in month four, 8000 in month five, and 14,000 in month six.
It was totally crazy how fast it grew.
Now, I’m totally aware that 14K subscribers are still considered a pretty small channel on YT, but I also know that it takes plenty of people years to reach that number. So I am SO grateful for how quickly I got to this point. And so EXCITED to see where it goes from here!
But let’s get back to the point of all this: Is Youtube actually helping my blog? Because after all, that was my original goal.
The answer: Heck, YES.
Here’s a shot of my blog’s WP analytics:
For a long time, my blog was really struggling with only a few hundred hits/month (pitiful, I know). Then I started using Pinterest, which helped a LOT and got me up to about 3000 page views per month. But when my Youtube channel started to really grow, it shot me up to 30,000 page views in a month! What??
And, that was just in October. Right now, for November, I’m on track to hit 45,000 pageviews.
And these people aren’t just clicking, either. They’re also opting into my list, booking consultation calls, and even buying stuff. Crazy!
READ THIS >> 13 Things I Wish I Knew When I Started Blogging
So, let’s talk about making money, because, well, I am. 😀
There are two different parts of this: Youtube income itself, and my increased blog/business income.
As a creator on Youtube, if you choose to let ads run on your videos, then every time someone clicks on one of those ads, Youtube pays you half of what the advertiser (business) paid for the click.
So, if Wix is running ads for their website services, and they pay $4.00 every time someone clicks on one of their ads, then you, as the creator, get $2.00 for each of those clicks on ads around your videos.
To give some perspective, for every 1,000 video views a creator gets, they typically earn $5 – $14 from ads on Youtube.
In the last month, with just 14,000 subscribers (which, as I mentioned, is small by Youtube standards) I earned $1,920.80. Pretty crazy, right??
There was a big spike in the middle of the month, but now I’m earning an average of about $70.00 per day pretty consistently.
READ THIS >> 13 Reasons Your Blog Isn’t Making Any Money
Now, you might be wondering something like, well that’s great, but how long does it take you to make these videos?
At least, that’s what I’d be wondering. 🙂
Here’s a breakdown: I make two videos per week and spend 90 minutes filming, four hours editing, and another two hours managing my channel (mostly replying to comments). Grand total: 30 hours per month. Which works out to about $66/hour.
I’ll take it. 😉 Especially considering how much fun I’m having with it, and the fact that it’s driving most of my blog traffic. So, you know, I’ll take it.
As for what it’s doing for my blog/business income, that’s a bit harder to say. The long and the short of it is that my website wasn’t really optimized for lots of traffic in the past. I blogged to warm up potential customers for my main, big-ticket offering: Facebook ads services.
Since my Youtube growth has started, I’ve experienced a 200% increase in my sales via my website: which basically means that I’ve sold several more copies of a mini-course I created this past summer and signed a few new Facebook ads clients. Nothing terribly impressive.
But, I’m actively working to adjust my site to be able to generate better results from this kind of traffic. Within the next month, I’ll be adding a proper “shop” page along with some lower priced offers (ebooks and self-paced courses). I sense that a lot of my visitors from Youtube aren’t ready to invest heavily yet — they’re just looking for some help getting their blog or business off the ground.
That pretty much sums it all up! Is Youtube worth it? Yes, definitely! It has the potential to drive serious traffic and sales, plus it can pay you quite decently!
Hi, I’m Gillian! I’m a marketing strategist who helps online entrepreneurs 10X their sales with FB ads + sales funnels. I love combining tech, analytics, and psychology to create powerful marketing systems.
When I’m not helping my clients scale their businesses, I’m spending time with my husband and two little boys, exploring new places, or cozied up with a book in a local coffee shop.