Does a yellow logo with a ghost look familiar to you? You’ve been seeing the dog filter and flower crown filter everywhere. It’s everyone’s display picture on Twitter and Facebook. Everyone’s talking about Snapchat. “Do you have Snapchat?” The hottest social networking app of today is Snapchat. With everyone joining the bandwagon, Snapchat is the entire rave right now.
What are the hidden functions you can use in Snapchat? How can you use it to promote your business? How can I hack some of its functions? Learn more about this popular app and how you can utilize it for your business marketing strategies.
Multiple lines of text in your snaps
You were typing your text on your snaps, “On the way to my cousin’s wedding in the Philippines!” But because of Snapchat’s one-line text limitation, you have to change it to a cringe-worthy “otw 2 my couz’s wedding in PH” that probably no one understands. It’s annoying shortening your text on your snaps. You can’t even write poems for your artsy photos.
The solution? A clever Snapchat user found out a method to out brain the app’s system. This clever hack utilizes the app every iOS device comes with, Notes. First, open your Notes app and create a new note. Then, type the lines using the “return” button. Copy the lines and then place it on your snaps. Wham! You have multiple text lines you can use to caption your snaps.
This hack only works for iOS devices, however. To be able to get the same effect if you are an Android user, you have to “root” your device. You can edit any file on if you have rooted it. This enables you to mess with some of the functions of your app.
Design your own Snapchat Geofilter
Another cool feature of Snapchat is the geo filters the company introduced over the summer. Geofilters are a cool way to tell where and when a snap is taken in a cool and fun way. They are certain stickers that are only unlocked when you are at a certain city such as London or at a famous attraction, like the London Eye. At first, only Snapchat can reveal when a new design is coming out. But guess what? You can make your own geo filter designs! You can use it for special occasions such as your wedding or birthday party. It only requires little technical understanding, a few minutes and a creative mind!
You first have to make your permission allow you to do so. After that, visit the Snapchat website and click geo filters. Click “create now” and you will then be transported to your workspace where you can design your own geo filter. You can download templates that will make it easy for you. You will only need to insert your logo and your desired text. This may sound difficult but it will only take a little time to understand the whole process.
And after all that, you can use your own geo filter that you custom-made! Everyone will be asking you, “Where’d you get that filter?” And isn’t it great to tell people that you made it yourself?
Snapchat Facts and Did You Knows?
Here are some shocking Snapchat facts you may or may not know.
- Famous Victoria’s Secret model Miranda Kerr is engaged to Evan Spiegel, Snapchat’s CEO!
- Evan Spiegel, Snapchat’s CEO, and Taylor Swift reportedly had a romance together in 2014. She hadn’t written a song about him, though. Let’s just hope a new album comes out titled “Snapped”.
- Snapchat was originally named Picaboo. If you notice, the “boo” part is still present in today’s Snapchat by the white ghost on the logo.
- Mark Zuckerburg, Facebook’s founder wanted to buy Snapchat for a million dollars but was declined. He later turned up with three million dollars but he still wasn’t able to buy Snapchat. He turned it up a notch for a million but was still declined. What would have happened if Snapchat was bought by Facebook, though?
Marketing in Snapchat
Now let’s get down to the real deal. How can you use Snapchat to promote or advertise your business? Based on collected data, Snapchat is the fastest growing social network. With over 200 million active users, 700 million photos and videos exchanged and over 100 million activities are recorded daily. There is no denying that Snapchat has all kinds of potential buyers or consumers for your business.
Snapchat is still growing and is still in the process of being established. It’s always nice to start with a smaller number of audiences than starting with a wide range of people. It’s also a nice opportunity to be the first to start in your new marketing strategy so you will be the first one people will notice.
The features and functions Snapchat offers are also ideal to communicate your products and services effectively to your buyers.
Use Snapchat Features and Functions
As previously mentioned, Snapchat has unique functions you can use for your marketing strategy. You can do live posts in events such as launching parties or concerts. You may also share private content that people can’t view on other platforms, such as behind the scene preparations or backstage point of view. Take your audience behind the curtains where they don’t usually see the action going. You can share any kind of video or snaps to other Snapchat users. You can also use the app for campaigns and interactive activities with the customers.
You can use Snapchat in such a way to present your products or services creatively and to get the hype of customers going, to keep them coming back for more!
Sponsoring Famous Personalities in Snapchat
Moreover, there are famous personalities (beauty bloggers, health blogger, and video bloggers) in Snapchat who you can sponsor to promote your company. Most of these famous people are also famous personalities in other websites who took their fame to Snapchat. You can give them your products and they can advertise it to their viewers on their snaps or videos.
It works the same as sponsoring famous social networking stars on other websites. You give them your product or service; they review it and recommend it to their viewers. There are many beauty bloggers on Snapchat that you can target if you are a small makeup brand or a cosmetic company. There are also many food bloggers who you can spot for your restaurant business.
Snapchat has different kinds of people and you can easily reach out to them by posting snaps or videos. With a little sprinkle of creativity or hire a graphic designer, you will have very eye-catching graphics.
Marketing Tactics for Snapchat
Marketing tactics are not new anymore. However, they are extremely useful to be used in a growing social network such as Snapchat. Marketing tactics are ways you can use to attract more customers such as holding giveaways, doing buy-one-take-one items, etc.
Some famous companies had also laid out their marketing strategies on Snapchat. Amazon already posted deal codes one Snapchat; The New York Times had used Snapchat as a platform to share the stories of their authors to communicate their messages.
You can think of an effective marketing strategy that you can apply to your business. Put into consideration your audience, your possible consumers and what they can afford for your services. Customers love discounts or deals when shopping.
About the Author:
Jan Limark is a part-time college and a full-time biz blogger from the Philippines. He loves helping bloggers to be the Boss of their own living with their family and spending time with them more often. He doesn’t just face his computer every single day but also go to church every Sundays to lead the Music Ministry. His love for blogging gave him an idea to make it his full-time job after finishing college. #goals