If you’ve ever thought about starting a blog, but then quickly dismiss the idea for ANY of the reasons listed below, I want you to read this blog post right up until the end! I promise it will be worth it!
“Why should I start a blog when there are already so many out there”
“Everything I want to say has already been said before”
“There are already dozens of <enter your niche> blogs out there”
This morning I did a podcast with the wonderful Kirsten over at Marvelous Mom Club and we touched on a topic that I’ve been meaning to write about: Convincing yourself to start a blog. Believe it or not, we can sometimes be our own worst enemies when it comes to starting a passion project or a new business. Even though I have been blogging for over 10 years, I still get those pangs of “why would anyone want to read what I have to say?” on occasion. But, the good news is that there is a real way to overcome that negative self talk, and today I want to share with you some of the strategies I use when I’m feeling down about a project or myself.
1. Lean on your support group: The first thing I do when I’m considering a new project or business, I go right over to my Facebook and ask my friends if my project is something they would be interested in. Remember, when you start a new blog, your friends and family will likely be your first readers, so it’s a good idea to involve them from the beginning.
Action Tip: Head over to Facebook (or Twitter) and ask your friends this question, “If I started a blog about <enter your niche> would you read it?
I think you’ll be surprised by the support you will get right off the bat. An instant readership! You’ll then want to use this support as incentive to get started before any other self-doubt creeps in.I'm thinking about starting a blog, would you read it? Click To Tweet
2. Your Voice Matters: I’ve read thousands of blog posts in my lifetime, some I remember, others I forget very quickly. Do you know what the difference is between the two? The tone and personality of the blogger that I was reading. Personality is EVERYTHING in blogging. This is where YOU can have an advantage. You may be writing about a topic that has been written about before, so what? No one will say it the way you will…no one will share your same stories to illustrate a point and no one will have your same sense of humor.
Bonus Tip: “Personality Not Included” is one of my all-time favorite books about injecting personality in your business & projects! (Affiliate link)
3. Write it all down: I’m a huge proponent of writing everything down with pen & paper. Here’s a quick exercise you can do to figure out how you will stand out from the thousands of other blogs out there.
Action Tip: Take a sheet of paper and write down what topics you’d like to talk about on your blog. Then make a list of everything you love (and would like to emulate) about your favorite bloggers . Then make a list of how your perspective will be different from those bloggers. Now you should have 3 distinct lists: What your blog will cover, what you hope to be like, and how you will be different. This is the perfect way to visually see your value as a blogger!
I hope that I’ve given you some strategies to quiet the self-doubt in your head. When you are ready to start your blog, head over here for step-by-step instructions into setting it up!