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Selling a Blog

How to Sell a Blog – Advice from a 4x Blog Flipper

how to sell a blog

Thinking about selling your blog? Congratulations, selling (or flipping) blogs can be quite lucrative. I’ve sold 4 blogs in the last 10 years and have some pro tips for those of you who may be selling your first blog, or at least thinking about it. I sold my first blog in 2006 and then went on to flip 3 more websites. My most recent flip was in January 2015 for a couponing website that I had run for 5 years. In this article, I’m going to give you some tips on what to do to prepare for the sale, what to do during the sale and what happens after the sale is done. But first, a little back story….

Selling a blog can be quite lucrative! Click To Tweet

My first time…

In 2005, I started a celebrity gossip blog. Within the year, the website was receiving close to half a million page views each month. There was one problem. I absolutely sucked at monetization. I had no idea what I was doing. I had half a million visitors and was only making $500 a month.

In August of 2006 my second child was born and I quickly realized that I was not going to be able to run the site and raise two children. So I decided to sell it. I sold it for what I thought was a GREAT price…until the buyer turned around and sold my site a year later for 10x what he paid me for it.  Dun Dun Dun….I quickly realized two things 1. I need to learn about monetization & 2. blog flipping was lucrative.

selling a blog for profit

How to Sell A Blog

Prepare for the sale:

Flippa.com: Flippa is an auction site for websites. Think Ebay but for website & domain names. This is where I would recommend selling your website. Essentially, you create an auction listing for a website, potential buyers bid on the auction & Flippa takes a cut of the profit once the website sells. At the end of this post, I’ll walk you through setting up a Flippa auction an how to optimize it for success.

Do some research: Before listing your website, you’ll want to do some research to see what similar sites sold for. Some of the things you want to look at are revenue, traffic, page rank & social following as these seem to be some of the most sought after attributes of a website.

Determine your reserve price: If your website is generating cashflow, has page rank and a great social following it will sell. What price it will sell for however, will largely be up to the buyers. I always recommend having a reserve price on your auction that way if you don’t get your reserve price you don’t feel like you are losing your shirt on the deal.

Get your revenue in order: Buyers will want to see actual proof of income. Flippa has a way to connect your Google Adsense account with the auction listing, however, if you are making money on other platforms, you will need to get those documents together. Print them out for emails or take screenshots for the actual listing.

Traffic: Potential buyers will have access to your Google analytics as long as you connect your account to the auction listing, which I recommend you do. Buyers will scrutinize every change, dip & rise in traffic, so be prepared to give an explanation of what happened throughout the year.

How to set up your Flippa Auction

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1. Click on the Start Selling button found in the top righthand corner

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2. Select which item you will be selling (Established Site, Starter Site, Domain or App)

Choose whether you would like to list an auction or a classified ad

Enter the website URL

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3. Select the type of website you are selling

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4. Verify & Connect your Google Analytics account

(Your actual GA data will show on the listing)

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5. Enter Revenue details

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6. Verify Google Adsense, Enter Revenue Info & Operational Costs for the last year

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7. Enter a headline, summary & description of the site you are selling.

You will want to give details about how you generated traffic, revenue, operating procedures, time spent running the site, etc.

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8. Enter the length of your auction (I recommend 5-7 days), Reserve price & which payments you will accept.

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9. Upgrade listing for maximum exposure or choose standard listing.

I opted to upgrade my listing for $99, and once my site started gaining some traction, Flippa actually reached out to me and offered to promote it even more…which I heard happens often to popular listings.

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10. All that is left is to pay the bill & launch your listing!

During the Sale:

This is where it gets interesting. Anything can happen!

Answer questions factually and promptly: Potential buyers have an option to ask questions on the listing page. You’ll want to answer them as best as you can and in a timely manner. I’ve seen impatient buyers accuse sellers of all sorts of things because their question wasn’t answered quickly.

There will be a lot of tire kickers: You will likely get lots of emails and questions from people who are looking for a bargain. These are time wasters, BUT you can’t tell the difference, so you’ll want to treat everyone with respect.

People will ALWAYS ask for your reserve price in the questions section. If you feel comfortable telling them what your price is, go ahead. Otherwise, politely let them know that you will not be revealing your reserve price. (I don’t recommend giving your reserve price, it’s there for a reason)

Most of the bidding happens on the last day of the auction. Unlike Ebay, Flippa doesn’t allow for bid sniping at the last minute. Flippa is set up is that it actually postpones the end of the auction by 1 hour whenever someone bids, so unlike Ebay, no one can come in at the last second and outbid you. The winning bid will be up for at least an hour before the auction ends.

You’ll want to block out some time during the last few hours of the auction to babysit…literally sit by your computer and answer last minute questions.

selling my blog

After the sale:

Getting Paid
Once the website has been sold, you will receive an email documenting the sale, buyer, etc. The buyer will then put the money in an escrow account. Once the money passes escrow it will be deposited into your bank account. This is all facilitated by Flippa, so it makes it a very easy process.

Transferring the website:
In all 4 occasions, I gave my new buyer FTP access to the site so they could download the files and switch the DNS servers. If you do not know how to do this…your buyer should. If they do not know how to do this, work closely with your host company to properly transfer over the site.

Mentorship:
In two of my sales, I stayed on as a mentor for a month or so to help the new owner learn the nuances of the site and the business. This is not always necessary, however, your buyer may request to have you help transition the day-to-day aspects of the website.

Now that I’ve given you some of my personal tips to selling a blog, I’d love to hear about your experiences with selling your blog, or if you have any other strategies to add, please leave a comment in the comment section below.
If you thought this post was helpful, I’d sure appreciate it if you shared it on social media!

Chrystie is a mom of 3 kids and wife to one. She's sold 4 blogs in the last 10 years and now helps other women start their blogging empire. Her love for really bad reality TV is only trumped by her love for margaritas without salt. Her other addictions include spray painting everything gold and embarrassing her kids at the bus stop. #thatmom

This article has 12 comments

  1. Sarah

    Wow, I’d never really thought much about the subject of selling a blog before but this was an extremely interesting read! Thanks for sharing, I’ve learnt a lot!

  2. Lee Anne

    WOW I love this and have a blog I’m thinking about selling. Bookmarking this for later. Thanks for sharing!
    xo
    Lee Anne
    http://lifebylee.com/

  3. Sarah Twain

    Wow- that’s so interesting. I had thought about selling my blog before now, but never knew how to. Definitely going to bookmark this!

  4. Sola

    Holy moly! This is probably the most I’ve learned from a blog post ever. I didn’t even know that selling my blog was an option. This is now bookmarked for future evidence.

  5. Rhi

    I didn’t even know people wanted to buy blogs!

  6. Jessica Birgeneau

    Selling blogs never occured to me but this was such an interesting article to read! Very informative :)

  7. KatyRose

    So interesting. I’m not sure I could sell my blog, since it is something that I have dedicated so much time and energy into, but then again…. never say never, right?! – Katy

    • Chrystie

      Katy I know exactly how you feel! I felt the same way about my blog, I thought I would run it forever..but then I just go so burnt out..I need to get out :) #neversaynever

  8. Jen @ Women Winning Online.com

    This is an idea I have been thinking about for my old blog that has had moderate success that someone could grow to massive success if they wanted to. I don’t want to because I am so burnt out on that niche. :)

    I have always wondered about Flippa so thank you for the recommendation and tutorial! I am definitely going to check this out!

  9. Pingback: Friday Favorites #2 | Women Winning Online

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