As of June 1, Gmail made some changes which could affect you! Read on to find out what the changes are and what you can do about it!
Sorry for the worrisome headline, but I feel the need to let you know about some changes that are going on with Gmail and how it can affect your blog, your email newsletter & your traffic! YIKES!
If you are currently sending emails through an email service provider like Mailchimp, Constant Contact, ConverKit or MadMimi and using a GMAIL as your primary email address, you are going to need to change that ASAP!
So what’s the big deal with Google’s Changes?
Google recently made changes to the way it handles incoming emails. (The fancy name for it is Domain-based Messaging Authorization, Reporting & Conformance Policy (DMARC). It basically means that emails coming from a @gmail account can ONLY be sent from their original servers. If you are using a 3rd party email software and using your Gmail as your sending address, your emails will be bounced..which means your audience will NOT receive your email! BAD NEWS!
Wait back up, explain this to me again!
If you are using a mail service like Mail Chimp to send out a weekly newsletter and using your GMAIL email address as your primary sending address, Gmail will no longer allow those emails to go through because they are not being sent through the original Gmail servers…they are being sent through MailChimp servers. The reason they are cracking down is because of spam. Lots of spammers use Gmail addresses to send out thousands of spam emails through 3rd party services and these changes aim to reduce the amount of spam sent.
Got it? Great! Now here’s what you can do about it
You’ll want to create an email account using your domain name, for example, I created a new email: email@example.com and now use this for my 3rd party mail services instead of my Gmail account like I was using before. There are a couple ways that you can get an email address for your domain name:
Go through your domain name host: You can usually get an email address through your hosting account. For example, my website is hosted on GoDaddy, so I was able to go in and add an email address to the domain name for FREE (I’m not sure if it was a promo or not!) But it was free and pretty simple to do.
Google Apps for Business: For $5.00 a month you can use Google Apps to get an email address associated with your domain name.
Once you’ve secured your new email address, log into your 3rd party newsletter providers and update your primary email to ensure that your emails will not be bounced by Google!
One more thing!
You’ll also want to be sure to update the email address that sends out your blog’s notifications to ensure that they are also being delivered. You can easily do this in WordPress by logging into your dashboard, clicking on Settings–> General and changing the email address in your account!