If you are currently offering one-on-one consulting or thinking about it, I encourage you to read this post and then reconsider your business model!
Trading Hours for Dollars?
At least once a day, I get an email from a blogger who has found my blog posts on Pinterest or found me on Instagram and is interested in taking their blog to the next level. Their number one question is whether or not I do private coaching and consulting. I really do love getting these emails, unfortunately, I don’t do…nor never (ever) plan to do one-on-one consulting…it’s just not part of my business model.
Now you might be thinking, “What? You are crazy to turn away bloggers willing to give you money!” But the truth is…financially it will never make sense for me to trade hours for dollars. Think about it…if I did one-on-one consultations as the main portion of my business, it would be limited by the number of hours in the day….and I don’t know about you…but I don’t like limits…especially when it comes to the amount of money I want to make.
When I started Living for Naptime it was because I wanted to help blogging moms achieve their goals whether that be financial, technically or emotionally. I didn’t start this business to help dozens of people…I want to help THOUSANDS of moms! The only way I can help thousands of women take their blog to the next level is by creating services and products that do not require my direct time. There are not enough hours in the day, in this month in my lifetime to help thousands and thousands of people on a one-on-one basis. Therefore, I don’t do one-on-one consulting. But I do have big plans to achieve my goal of reaching thousands.
How you can help people & make a full-time living without doing consulting
Creating a course to go along with your niche is the perfect way to engage people, teach them something & earn a GREAT income! The nice thing about creating courses is that you can create a course once, and let it continue to make money for you month after month. That’s passive income at it’s best!
In the next few months, I will be launching a handful of blogging mini-courses and a full blown signature course. It’s something I’ve been working on tirelessly behind the scenes but eventually will become the foundation on which my business is built off.
Courses are my ideal way of helping bloggers because I can use my experience and knowledge to guide them to blogging success. I’ll also be available to answer any questions in the private Facebook groups that I create for these courses.
Writing a book is a no-brainer. You are already writing on your blog every day or every week, why not take what you know or a collection of your best writings and create a book out of it. Writing a book is great for a couple of reasons, first, it establishes your position as an expert in your field. Secondly, it gives you a whole new channel for attracting new followers and potential customers.
My (very lofty goal) is to publish a book by Christmas time 2016. My plan is to create a book to go along with my blogging courses.
Mastermind Mind Groups
Masterminds are a fantastic way to help a large group of people. By offering a systemized blueprint for success, setting up accountability partners and checking in with weekly or monthly conference calls you can personally affect many many people at once.
This is one service that I’m excited to explore. In January 2017, I will be launching my first ever Mastermind group. This group will consist of bi-monthly calls, webinars & assignments designed to help you grow your business, it will also be the closest thing I do to one-on-one consulting.
Continuing to pursue your blog should always be somewhere in your business plan because it helps you get found on Google & social media. There are many ways to monetize your blog and you should explore as many of them as you can. The key to blog monetization is revenue diversification. I plan to continue my blog and offer up all of my knowledge and insight into making a successful blog here on Living For Naptime, so don’t worry…you’ll still get this information for free any day of the week.
With that said…
One-on-one consulting CAN be a great way to supplement your income when you are building your core business, but I would recommend against making it the only service you provide because as I mentioned before, you will always be trading hours for dollars.