One of my absolute favorite ways to make money with my blog is through affiliate marketing. Affiliate marketing involves recommending a product on your blog, for which you’ll receive a kick back (MONEY$$$) on when someone buys the item. There are MANY honest and reputable affiliate marketers out there, who kick butt doing honest and helpful recommendations and reviews. There are also a lot out there who aren’t so honest. If you are reading this blog, I’m going to assume that you are a nice person…actually even better than nice, you are a kick-ass person who values your integrity..which is why I’m going to share some of my favorite affiliate marketing secrets with you today. I want you to test out these strategies in your own blog posts and report back to me your results. I think that you’ll be surprised by how doing things just a little different can have a huge impact on your affiliate conversions!
#1 A picture of you with the product – I haven’t found this tip in many of the affiliate marketing blog posts that I’ve read but it’s my #1 secret weapon. (I once helped a client sell over 1,000 subscription boxes in a day simply by adding a picture of the them with the subscription box!) Here’s the deal, your readers come to your blog because of YOU! They want to see your face! Your readers want to see you enjoying the product. They want proof that you actually touched, felt, smelled the product with your own eyes, ears and hands! I understand that it can be an upfront expense to purchase the product, however, you will make that money up in the long run by the increased number of sales you’ll have!
I frequently do subscription box reviews on my site BoxMom.com. One of my favorite products to promote is the Julep Boxes! (Get your first box free!) Because this is a product I love, you’ll see multiple pictures of me throughout the site with the Julep boxes, wearing the Julep nailpolishes and the makeup!
#2 Styled photographs of the products – I understand we are not ALL natural born photographers, however, if you are going to get serious about blogging, it’s definitely worth your time to get familiar behind the camera, because PHOTOS ARE EVERYTHING!
I usually try to take some very styled, pretty & bright shots of box, nail polishes or makeup. I use photo backdrops purchased on Amazon and shoot in natural light near a window in my house to get the best photographs. The key here is to make the products look their absolute best. So you’ll want to avoid posting photos of the items if they are blurry or if the background is messy. Take the extra time to take really good photos, it will be worth it in the end.
P.S. I didn’t always follow these guidelines, check out the pics I used in this 2013 review! It’s a learning lesson people 🙂
#3 Your Honest Review – It can be REALLY tempting to post a positive spin on an okay product because you want to make the affiliate sales. But DON’T do it! Don’t ever compromise the relationship you have with readers to make a few extra pennies! Your readers trust you, and they want to know what you actually think about a product. Above, I’ve included a video that I filmed a few years ago, to show my readers that I absolutely HATED the Mac Maleficent Lip Gloss. Guess what this did? It made them realize that I was a real person, with real feelings and that I didn’t love everything. They can relate to that!
Now that I’ve shared my top 3 secrets to affiliate marketing posts, I’d love to hear how you increased conversions on your affiliate marketing and review posts! Leave me a comment!