Hey, I know you! You’re that parent who has been consumed with the various needs of your kiddos for the last several years.
You have a blog where you enjoy sharing stories about your life and various thoughts that cross your mind, but you’re sure no one is reading it, and it is more of a creative outlet than anything.
Recently, you have noticed that you have a little more time and mental focus to write. Your kiddos are a little older and a little more independent.
And then BAM! It hits you.
The cRaZy idea that you could level-up your hobby blog to bangin’ business.
In other words, you could run your own business and make money as a blogger. There’s only one tiny little problem … where do you start!?!
Blogging As An Epic Business
If this scenario sounds familiar … awesome … you’re in the right place. If you’re totally stuck about where to start with this whole hobby blog to epic business plan … even better.
Every day I get asked the question, “How do I make my blog into a business?”
The short answer is: you plan.
You create the most awesome and detailed business plan for your blog, and you follow that plan from start to finish.
Launching a blog into an epic business takes time and dedication. This is not the at-home job for the mommy who wants to make $5,000 overnight and post a couple of random entries per week.
This is an actual home based business that requires you to hustle your way past the phase where no one knows you and get to the phase where everyone loves you.
To do that … you have to have a plan. Because on the days when the kids are sick, and you’ve been up all night and smell a bit like puke … you’re not going to want to do any work on your business.
But, if you have a plan that you are following, you will know exactly which tasks need to get one on that day and which tasks can wait until you’ve at least had a minute to brush your teeth.
3 Proven Steps To Go From Hobby Blog To Epic Business
When you are a hobby blogger, and you are not focused on making money from your blog or increasing readership – you can pretty much blog about anything that your little heart desires.
There is no strategy or infrastructure to be built by your posts – you are simply using an online medium for journaling and enjoying the freedom of launching your thoughts into the webosphere (that’s a word, right?)
When your blog is your business, and you are motivated to build a framework and grow a platform of raving fans … that’s when your content MUST be strategic.
Develop Your Business Summary
Your business summary should be summed up in one sentence – also known as a value statement, “I am a ________. I help _______ so that they can ________”
That first blank spot is where you identify your credentials or the “why people should listen to you”. This doesn’t have to be education or training related – it could just be that you’ve been in their shoes and can illustrate that.
The second blank is where you identify your target reader. This should be very specific. This group of people will drive the rest of your decisions about branding and what to write about. You want to know exactly who your target audience is for this blank so that you can then develop their buyer personas.
The final blank is where you write how your target audience will benefit from interacting with your content. How you will help them solve their problem or pain point.
- Take away: Develop your brand summary by writing your value statement. Use that statement to determine who your target audience, write their buyer personas, and identify the pain points that you will help with.
Organize Your Content
Once you know who your audience is and what their pain points are then it is time to start thinking about how your content is going to help them.
When you’re a hobby blogger, you can write posts without worry about how you are presenting information or if you are results-focused, or not.
But, when you are growing a business as a blogger, you need to be thinking about what people are “getting” from your blog. Are you memorable to your readers? Are you changing the way that they do something or the way that they feel about something?
As you are gathering all of your thoughts about who your audience is, you are also identifying their pain points and what you can help them with. From there, you need to organize your blog by determining the blog categories.
For instance, if you are a food blogger and your blog is for pre-diabetic moms who want to reverse their diabetes so they can stay alive for their kids, your categories are going to be all of the ways that you can help your readers “reverse their diabetes and stay alive for their kids”
You want to make each of your categories a solution for your reader’s problem. Even if you are a lifestyle blogger – your readers have pain points. They want to know how to live a more beautiful life or how to host a gorgeous dinner party. Always be thinking about why your reader is on your site – what are they going to gain from being there?
- Take away: Identify the pain points that your target audience has and develop categories of content that will help with those pain points.
Create An Editorial Calendar
One of the best ways that you can show your readers that you are invested in them is to stay in touch with them.
This can easily be done by consistently posting on your blog. It doesn’t matter if you post once a week or five times a week – just be consistent. Pick a schedule and stick with it.
An editorial calendar is a great way to make sure that you stick to that schedule that you have set. It is also a great way to make sure that your content is strategic and that it all connects to the central theme or value statement that you developed in step 1.
Take a few minutes on Saturday or Sunday evening to sit with your journal or your Google calendar and write out the general topics of the blog posts that you are going to write over the next week.
As the publish date for each gets closer, you can research the title and make sure that you are thoughtful of the SEO but, for now, just jot down the general idea of each post.
Then add the dates of the guest posts that you are going to try and get published. You want to have those dates firmed up in your calendar so that you make sure to stay committed to your goal as guest posts can be a little intimidating.
- Take away: Identify a schedule for how often you will write blog posts and how often you will submit guest posts. Use a written or electronic calendar to keep track of the dates and titles of each blog post – stick to your schedule.
And there you have it. If you follow these simple three steps and get laser-focused about who your target audience is, how you can help them, and how often you will give them your amazing content – you have officially taken your hobby blog to the level of epic business!
Marie is a mommy of three and a serial entrepreneur. After years of successfully working from home as a freelance copywriter, Marie and her husband started a marketing agency and have grown it to a full-time income. Having survived the difficult path of building a business while raising kiddos, Marie was inspired to start her blog, Simple Happy Easy where she helps parents start and grow their own online business or blog, so they have more time and financial freedom to connect as a family.