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5 things every smart blogger should consider before choosing a domain name

Finding a domain name that fits your brand and your blog can be extremely frustrating in this day and age. Why? According to research done by VeriSign there are over 294,000,000 domain names registered, which means..many (many, many!) of the word combinations that you will come up with are likely already taken. If your preferred domain name is indeed taken, you’re going to have to get very creative to come up with a new one.

Below you will find 5 questions you need to ask yourself before deciding on a domain name for your blog.

  1. Is it hard to spell? Choosing a domain name is one of the biggest decisions you will have to make when starting a blog. Much like naming your children, this name will follow you for the rest of your blog’s life…so it should be good…and spelled as accurately as possible. While we’ve seen a bunch of odd spellings for children’s names, it’s not always a good thing to do that when it comes to domain names…especially if you plan to create a brand around it. For example, imagine you are at a blogging conference and you really hit it off with a potential advertiser in the elevator, you don’t have a business card on you, and you tell them to look you up at “” only you spell it “”.  Chances are they won’t find you 🙁
  2. Is it intuitive? Does your domain name let your readers know what your blog is about? I once ran a blog that was called I Love To, which would’ve been a great name if the blog was about celebrity gossip, but no…it was about coupons. The domain name didn’t really match the content I was writing about.  After a few years, I rebranded to CouponKarma which was more aligned with the blog posts.
  3. Is it brandable? If your goal is to create a business out of your blog or to position yourself as an expert in your field, you’ll want a domain name that has some penache, something that can really stand on it’s own as a brand. Ask yourself, is this domain name memorable? Am I proud to stand behind this name? If the answer is YES, then you’ve got yourself a winner. If you aren’t sure, then it’s better to brainstorm some more until you have one that you are confident about.
  4. Is it sellable? Many people choose to use their name as a domain name and that is perfectly fine to do if your goal is to brand yourself as an expert in your field. However, if your end goal is to eventually sell the blog, then you might want to consider using a name that isn’t so personalized. You may have a hard time selling a blog that has your personal name as the domain name.
  5. Does it infringe on anyone’s trademark? I learned this one the hard way! You definitely want to make sure that your domain name and blog title don’t infringe on anyone’s trademark. A few years ago, I had a blog called “Krazy for Keurig” where I would share deals on K-Cups and Keurig Brewers…well it wasn’t long before I got a cease and desist email in the mail from Keurig Brewers asking me to take down the website and Facebook page and hand over a copy of my earnings from the site. You can do a quick Trademark check on the USPTO website to see if you are infringing on anyone’s name.

Now that I’ve given you some of my top tips for finding a domain name, I’d love to hear which domain name you’ve chosen. Leave me a comment with your newly purchased domain name!

Woman working with computer, view from above

Chrystie is a mom of 3 kids and wife to one. She's sold 4 blogs in the last 10 years and now helps other women start their blogging empire. Her love for really bad reality TV is only trumped by her love for margaritas without salt. Her other addictions include spray painting everything gold and embarrassing her kids at the bus stop. #thatmom

This article has 5 comments

  1. Shannon

    I’ve really struggled with this exact topic, which is why I haven’t switched to a full domain yet. I have moments where I love my blog name, and feel it ticks most of these tips you’ve posted…then I worry if it’s too cheesy, too long, not “cool” enough. Thanks for this great post Chrystie!

  2. patricia ross

    I still love mine but sometimes wonder of it is too long!

  3. Luke Smith

    I didn’t know that so much when into getting a domain name. Stuff to think about like what is the name is it brandable and sellable and does it infringe on trademarks. I wonder if there is a place that can help you out with all of this stuff.

  4. Michelle

    Thanks for the tips and the link to the US Trademark website

  5. Shayla

    This is an excellent post, thank you! I’ve been researching and writing content while I fret over a blog name, and I hadn’t even thought of the trademark aspect! I don’t quite understand how it works. I had just about settled on the name Roots and Wings, from an old anonymous quote, but a quick search shows the phrase to be trademarked. And yet there are multiple sites and businesses already using it? Can you shed any light on the subject?

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