Despite what you heard sponsored posts & banner ads are NOT the way to riches on your blog!
The Fastest Way to Earn Money with a Blog is…
Ladies (and gents!) I’m here to let you in on a secret that a lot of us pro bloggers know but don’t talk about…it’s about the quickest way to turning a profit with your blog. Now because I freaking heart every single one of you so damn much and y’all are my tribe…I’m going to let you in on this hot little topic!Selling a product is the quickest way to earn money from your blog Click To Tweet
It’s true! Selling a product is the fastest way to earn an income from your blog. Why? Because you don’t need tons of traffic to earn money like you do with banner ads. You don’t need a huge following on social media like you do with sponsored posts. All you need is an idea and a checked in audience.
So I know what you are thinking…“But Chrystie, I can’t sell anything? I’m not an expert.”
My response to you..is cut the shit, yes you are! You know how to do something that someone else doesn’t know how to…and you can capitalize on it. If Mariah Coz can make six figures selling a course on how to live out of an RV…you can do this!
Don’t believe me?
Here are just a few of my favorite examples of bloggers making a killer selling info products. (Go ahead and read them…I wait here while y’all get inspired!)
- How I earned $100,000 in 14 days from my e-course launch
- How Kimra Luna turned $18k in paid ads into $900k in one year
- How I built a successful consulting business in 6 months
- How Sarah earned $100k from her e-course launch in 2015
Ok, now that I’ve got you convinced that you must sell a product, I’m going to give you a step-by-step formula on how to develop that product and sell it to your audience. First off, we need to figure out what you are going to sell…but before we can do that, we need to know what your audience wants…what their pain points are…and how you can bring them value.
How to figure out which product to sell:
- What are you struggling with the most when it comes to <your niche>.
- If I were to create a product to make your life easier, do you want to be notified? Leave your email below.
THAT’S IT! How simple is that? Ok, so let’s back up and let me give you an example of how this works: Let’s say you are a food blogger, you could ask the question this way, “What are you struggling the most when it comes to cooking meals for your family” or “What are you struggling the most when it comes to gluten-free cooking?” You’ll want to ask this question to get at your customer’s pain points. See what kind of help they need. Sure you could take a few guesses of your own, but nothing compares to actual responses from your audience.
The second question is an ingenious way to get their emails for your launch date. Once you have settled in on a product and it’s ready to launch, you’ll want to reach out to those who opted in to be notified with a special discount.
Kinds of products you can sell to supplement blog income:
Writing an eBook:
Pros to writing an ebook:
- You may be able to repurpose content on your blog.
- It’s fairly easy to publish an ebook & sell it on Amazon.
- You’ll get additional exposure to your blog from your ebook listing on Amazon
Cons to writing an ebook:
- The price point is fairly low
- You’ll have to sell many ebooks to make a full time income
Creating a digital course
Pros to creating an e-course:
- Price point is usually on the higher end ($97-$999+)
- Give your audience a blueprint to learn from you
Cons to creating an e-coure:
- Creating a digital course can be time consuming
- There may be a technical learning curve for you
Pros to doing one-on-one consulting:
- You get to work with and impact your audience on an individual basis
- Price point is pretty good at $50-$200 per hour
Cons to doing one-on-one consulting:
- You are trading hours for dollars (no passive income)
- You are limited in the amount of clients you can take on due to time constraints
Private Mastermind Group
Pros to doing a Mastermind Group:
- Create a community around your niche
- Work on developing only a few really valuable pieces of content for the group
Cons to doing a Mastermind Group:
- Managing a large group can be time consuming
- You will feel the need to respond to or answer everyone’s questions
- Limited in the amount of members due to time constraints
Now that you’ve given some thought to creating a product to sell on your blog, I want to show you how to develop and create a product that people will actually buy! Check back next week when I continue this series with the follow-up blog post, “How to Create an Info Product People will Buy“.