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Monetization

How Much Should You Charge for a Sponsored Post + a Sneak Peek at What Other Bloggers Charge

One of the most frequent questions I get in my private Facebook group is “How much should I charge for a sponsored post”. So today I thought I would be pen to paper…errr..fingers to keyboard and give you a quick math equation that you can use to determine a price for your sponsored posts efforts, but also some key factors that go into determining your price.

Plus, as a bonus, I’ll give you a sneak peek at what other bloggers are charging below!

When it comes to sponsored posts, companies are looking for one (or both) of two things: Traffic or a Niche audience. They are either looking to drive a lot of traffic to their products or services or they are looking to get in front of a highly targeted niche. For example, let’s say a Horse saddle company is looking to partner with bloggers. Does it make sense for them to spend big money on a sponsored post with a “pet blog” that gets 300,000 views a month or does it make sense for them to spend their money on a Horse Riding blog that gets 50,000 views a month? To be quite honest, they should do both and most do. This is why getting traffic to your blog & selecting a niche are soo important to your blog monetization efforts.

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How to determine what you should charge for a sponsored post

Take the number of daily page views you receive and divide it by 10, this equals your ‘magic number’. This the price you should charge for a sponsored post. For example, if you receive 500 page views per day, you would charge $50 per sponsored post. That isn’t a perfect formula, however it seems to be a good starting point for most bloggers.

via GIPHY
 

 

Reasons why you could charge more

In some cases, you can charge more for sponsored posts and that depends on a variety of factors, below I will list out the reasons why you may want to charge more than your ‘magic number’ for some sponsored posts.

There is a lot of work involved: Some brands require more than others. Some companies may you go to the store, buy the item, do something fun with the item, take pictures, write a blog post and share on social media. Whew…that’s a lot of work. There is no way you are going to want to charge your minimum price on an sponsored post like that. In this case, you’ll want to add up all of the extra time that it would take you to complete the post (not including writing the post or sharing it) and give your time a fair hourly rate and add it to your magic number. For example, if you determine it’s going to take you and extra 1.5 hour to complete the sponsored post and you think your time is worth $50 per hour, add an additional $75 onto your magic number.

You have a VERY niche audience: As I mentioned before, if you’ve got a blog devoted to a very narrow niche, you can usually charge more for a sponsored post. Niche audience is a highly engaged readership focused around one thing.

You have a VERY large social following: Let’s say you have a blog and it gets decent traffic, but for some reason you have a Pinterest, Instagram or Facebook account that has a HUGE following…then you should charge more for sharing it on that particular network. Consider it an upcharge.

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**IMPORTANT** Now that you have a rough idea of what you should be charging for a sponsored post, I want you to keep it a secret. I do NOT want you to tell the company seeking a sponsored post unless you ABSOLUTELY have to. Here’s how to handle the conversation instead,

Hi Jane Blogger,

We are interested in having you do a sponsored post for our company, would you mind sending over your rates.

Thanks!

Company X

Here’s how I want you to respond:

Hi Company X,

Thanks for reaching out to me regarding a sponsored post with your company. I have enclosed my traffic stats, social followers and examples of sponsored posts I have worked on in the past. I trust that your company pays bloggers fairly and look forward to seeing what your budget will allow on this project.

Thanks again!

Jane Blogger

Here’s what you’ve done…you’ve just put yourself in the best position ever…because now THEY have to say the first number..and if you know anything about negotiation, he who says the first number loses. Not only that, but you’ve flattered the company by saying “I trust that your company pays bloggers fairly” which will hopefully prompt them to come back with a ‘fair’ number.

Possible Comebacks & How to Respond

We don’t have any budget: Some companies simply don’t have a budget and that’s that. So at that point, its up to you to determine whether or not you are willing to work for free or in exchange for exposure or promotion on their website & social channels. Once again, this is a personal decision. I know some pro-bloggers out there will say to never work for free…I totally disagree. I think building a relationship is far more important than getting a one time pay out.

We can pay…(way less than you expected): If the company comes back with a rate that is way less than you expected, then this is a GREAT time to reveal what your price is. Send the company back and email thanking them for sending you their budget, however, you are unwilling to do the sponsored post for less than <your magic number>.

We can pay…(way more than you expected): Stop what you are doing and do a happy dance! You are about to be paid more than you wanted to for a sponsored post!

Your Sponsored Post action Plan:

  • Determine your magic number (Daily Page views/10)
  • Add more money if necessary
  • Keep it a secret
  • Try to get the company to reveal their number first
  • Respond accordingly

How much should I charge for a sponsored post + see what other bloggers are charging! Click To Tweet

Now let’s take a look at what other bloggers are charging

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Because I work with brands on blogger ambassadorships, I frequently put out calls for rates from different bloggers, above I have compiled some data on various sponsored post rates. As you can see…these numbers are all across the board!

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Chrystie is a mom of 3 kids and wife to one. She's sold 4 blogs in the last 10 years and now helps other women start their blogging empire. Her love for really bad reality TV is only trumped by her love for margaritas without salt. Her other addictions include spray painting everything gold and embarrassing her kids at the bus stop. #thatmom

This article has 37 comments

  1. lauren

    This is great to see since in a number of blog groups I see people saying… Oh I charge $700 for one post and I think, really? I mean I am sure that is possible and I have lucked out with some really amazing paid posts, but I do think $200 is the norm for most site with regular pageviews.

    • Chrystie

      Yup. Totally agree! It’s nice to take a look at what actual people are charging :)

  2. Kristen Lehman

    Thanks Chrystie! I am always grateful for the things I learn from you!! Thanks for making this Blogging Momma successful!

    • Chrystie

      You are welcome! Always happy to share any info I can :)

  3. The Home Loving Wife

    I love you for writing this!! Thank you!!

  4. Mary

    Thank you for post this! I have always wondered if I was in the ballpark regarding $$$. Love that you share your information.

  5. Holly

    I have a long way to go with my blog before I have to worry about this. This is good information for when that time comes .

  6. Libby

    Thank you so much for sharing this! I am always so unsure on how much to charge and what all goes in to sponsored posts. It’s always so helpful to hear what other bloggers are doing too!

  7. Lindsay at Lindsay's Sweet World

    This is so helpful, Chrystie!! This is why I love you so much!

  8. Jenn

    Thank you so much for writing this!! This is so great, I had no idea where to even start when it came to sponsored posts. Now I have an understanding of what to do, thank you so much!!

  9. SJ Snelson

    Thank you for lifting the lid on this. I have bookmarked to reread when the time comes to negotiate.x

  10. Danielle | TwentyDollarDate.com

    That’s a really informative infographic. Thanks for the advice most of us need when starting out!

  11. Marlynn @ UrbanBlissLife

    Interesting! I always think too many bloggers don’t charge enough for all of the work they do, but it’s great to have baseline and starting point to work from.

  12. Sarah @ Foxy's Domestic Side

    Thanks for this! You always have such great informative articles about blogging! I appreciate it all and read them all even if I don’t comment on all of them. (when reading from phone I’m just too lazy to type on my phone, hehe).

  13. Angie

    This is such great information to have, and I love a nice simple cut and dry formula like this. I currently charge $50 (my daily views alternate between 450-900 depending on the day) but I do work with some smaller companies and figure out swaps and stuff.

    I get an astounding amount of requests for free promotion though-I just don’t understand what is going through those companies’ heads.

  14. Jenny

    Great post! I have always been interested in knowing exactly how much to charge.

    xoxo, Jenny

  15. Nicole @ Work|Wear|Wander

    Thanks for sharing! This is a great algorithm/methodology to use.

  16. Rachel

    Interesting insight – especially with that table showing different stats and what people charge!

  17. Ashley

    Thank you for these great tips! I found this post super helpful and have bookmarked for future reference!

    xo Ashley

  18. Corina

    Thanks! Love the tip about not revealing your rate. Brilliant 😉

  19. Lauren

    I am ALWAYS wondering about this! Thank you for breaking it down!

    http://www.myplotofsunshine.com

  20. Chelsea

    It’s always interesting to see what other bloggers are making!

  21. Emily

    You have helped me out in the Facebook group with how much to charge for ad space. Now this information is just as helpful!

    Thank you for sharing the table of the various rates. It is very interesting. It sure varies quite a bit.

  22. Suzanne @ my kind of sweet

    Once again, you come in and save the day for a blogger who has pretty much no idea what she’s doing (ME). Thank you for the useful info, mama!

  23. Allison Jones

    Thanks so much for sharing this! While I have a sponsored post rate, I did not know that little trick about not including it in my email responses to brands and businesses that reach out to me. I love how you worded your response email.

    LiveLifeWell,
    Allison

  24. Alison

    This is so helpful! I never know where to start when someone asks my rates. Seeing what other people charge is great too, mainly because I’m REALLY nosey :)

  25. Elizabeth

    This is truly helpful! I’ve always struggled with knowing how much to charge and often see a lot of complicated formulas to calculate the rates. This is very simple and to the point. I love it! Now, I have a rough idea of how much to charge for a sponsored post. Thank you!

  26. Diedre

    This is great! I am loving your blog :) I’m already following you on Instagram, and I can see myself spending a lot of time here. I’ve been blogging a year (in July). I love all your tips. Great post!

  27. Pingback: May Favorites + Monthly Coffee - My So-Called Chaos

  28. Husna Favaz

    Very helpful post! Thank you for sharing😊

  29. Olivia

    Thank you SO much for this post! I’ve been doing collaboration posts with brands for over a year, some of which are bigger brands I truly love, and some…not so much. With a huge increase in my social media following and monthly views, I knew I was ready/excited to start earning something for all of my hard work, but I’ve been putting it off for so long because I had no idea how to start. This post was a huge help!

    xo
    Olivia
    PrepEssentials

  30. Erin

    Fantastic tips! Thanks for sharing. I’d say that first blogger on the chart is undercharging. :) I agree with the point about factoring in the amount of time it takes to create the post — including photography and outings, etc.
    xoxo, erin | sandsunandmessybuns.com

  31. Meg | The Many Little Joys

    Your spreadsheet is brilliant! Hallelujah for someone actually putting NUMBERS out there instead of just broad generalizations. Thank you for this. My stats make me more competitive than I realized. This gives me more confidence to actually pitch to brands.

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